The global drinkable yogurt market is driven by a growing popularity of dairy-free products, increasing availability of probiotics & healthier foods, and rising introduction of flavored yogurt drinks.
According to the TechSci Research report, “Drinkable Yogurt Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global drinkable yogurt market is expected to grow during the forecast period, owing to factors such as rising demand of lactose-free yogurt drink and increasing introduction of variety of dairy-free yogurt in the market to cater the demand for vegan customers.
Yogurt drink is a liquid version of traditional yogurt. Yogurt drinks are a healthy source of obtaining minerals, such as calcium and protein. The young and adult people are living fast-paced lifestyles which involves high consumption of these healthy drinks for breakfast and snacks. Therefore, it is often considered within a dietary plan.
Moreover, the introduction of drinkable yogurt combined with natural flavors like fruits and coconut is promoting the consumption of yogurt drinks among people who are health conscious. The majority of drinkable yogurt types include the same active cultures and provide the same health advantages as other forms of yogurt.
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Yogurt drink is used as a snack to replace sugary or calorie-dense foods and desserts or as a nutritious drink. Yogurt drinks are a delicious and healthful alternative for consumers who are looking for more nutritional snacks and drinks to enhance their consumption of vital nutrients. Because yogurt drinks can boost immunity, many people consume them as nutritional supplements to enhance their health and fight against numerous ailments.
Due to increasing popularity of drinkable yogurt among consumers as an option for fat burner, also fuels the global drinkable yogurt market during the forecast period. The demand for drinkable yogurt has been fueled by people’s increased awareness of their health and diet because drinkable yogurt is classified as a calcium and phosphorus-enriched product that strengthens bones, is a source of vitamins and proteins, and a toxicity-removal agent in the form of molybdenum.
The majority of yogurt drinkers prefer flavored yogurts over plain yogurts because most of flavored yogurt drinks are sweet, which makes them easy to consume and helps to eliminate the sourness of the yogurt drinks, contributing towards increasing the market for drinkable yogurt during the forecast period.
The global drinkable yogurt market is segmented based on product type, flavor, packaging, distribution channel, region, and competitive landscape.
Based on product type, the market is segmented into dairy-based and non-dairy based yogurt drink. Among these, the non-dairy based yogurt drink segment is the fastest growing segment in the market during the forecast period due to factors such as shifting consumer preferences for vegan diets and rising popularity of veganism among the adult population.
Based on flavor, the market is segmented into flavored and non-flavored drinkable yogurt. Among these, the flavored segment has a significant share in the market during the forecast period. The flavor categories that are most consumable by the consumers are strawberry, vanilla, and coconut. The development of organic flavors that improve the beverage’s nutritional value is another factor contributing to the rise of the flavored drinkable yogurt market.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, departmental stores, online, and non-retail. Among these, the online segment is the fastest-growing segment in the market during the forecast period due to increasing penetration and popularity of online shopping among the countries such as China, India, etc.
Key market players operating in the global drinkable yogurt market include:
- Danone S.A.
- Nestlé S.A.
- General Mills Inc.
- Chobani Global Holdings, LLC
- Meiji Holdings Co., Ltd.
- Lactalis Group
- Benecol Limited
- Arla Foods amba
- Archway Food Group (Pillars Drinkable Yogurt)
- Morinaga Nutritional Foods, Inc.
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“The rising demand of non-dairy based products is driving the global drinkable yogurt market during the forecast period. Additionally, increasing consumer awareness regarding health consciousness and rising popularity of drinkable yogurt as a fat burner, are driving the growth of global drinkable yogurt market. The global drinkable yogurt market is expected to grow during the forecast period due to the increasing variety of flavors used to promote intestinal health.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Drinkable Yogurt Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Dairy Based and Non-Dairy Based), By Flavor (Flavored and Non-Flavored), By Packaging (Bottles, Tetra Packs and Others (Cans, Pouches), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, and Non-Retail), By Region, By Company, has evaluated the future growth potential of drinkable yogurt globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of drinkable yogurt, globally.
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