Do. Okt 21st, 2021
Global Fortifying Agent Market - Forecast(2021 - 2026)

Global Fortifying Agent Market
Global Fortifying Agent Market size was estimated at $68.9 Billion in 2020, projected to grow at a CAGR of 9.8% during the forecast period 2021-2026. The Global Fortifying Agent industry has witnessed huge demand as people become more health-conscious and aware of many advantages of food fortifying agents. Adding minerals and vitamins to food is known as food fortification. Food fortifying agents are used to enhance the nutrients in dietary food, dietary supplements, probiotics, and cereals. Owing to their changing lifestyles, consumers are becoming more conscious of healthy food products. Food becomes more nutritious once it has been fortified. This procedure is used by food producers to boost micronutrients and vitamins in their goods by adding food fortification agents. Food strengthening agents are utilized in staple foods to reduce the nutritional deficit. Fortification has expanded to encompass a variety of grain products, snack foods, meal replacements, probiotics, artificial sweeteners, and even bottled water, which was formerly confined to a few chosen items. In addition to fortified meals, dietary food, confectionery, multivitamins , and dietary supplements, as well as particular nutrient supplements, are becoming more popular. Consumers are becoming more health-conscious and worried about the nutritional content of food, prompting producers to place a greater emphasis on the promotion of functional foods. As a result, the acceptability of innovative meals is influenced not only by the idea of food quality across the supply chain but also by food functions that provide value. Natural or processed foods that have been fortified with active chemicals with recognized biological activity make up these innovative functional food items. Clinically validated health advantages will be provided by these chemicals when taken in defined quantitative and qualitative levels, in addition to those provided by basic nutrients. It is predicted that the future functional food industry will rely heavily on the development of probiotic food formulations. Probiotics are described as “live microorganisms that bestow a health benefit on the host when provided in suitable doses.” The host’s health benefit is mostly focused on gut microbiota modification. Regardless of the delivery mode used, guidelines and information from the Food and Agriculture Organization of the United Nations (FAO)/World Health Organization (WHO) demonstrate the importance of probiotic strains remaining intact through the upper intestinal tract to ensure health-promoting effects once they reach their site of action.
Report Coverage
The report: “Global Fortifying Agent Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Global Fortifying Agent Market.
By Product Type: Vitamins, Minerals, Prebiotics, Probiotics, Carbohydrates, and Others
By Application: Infant Formula, Cereals & Cereal-based products, Confectionery, Dietary Supplements, Pet Food, fat & oils, dairy & Dairy Products, and Others
By Geography: North America (U.S., Canada, Mexico), Europe (Germany, U.K., France, Italy, Spain, Russia and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia & New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina and Rest of South America), and Rest of the World (Middle East and Africa)
Key Takeaways
Rising consumer awareness, along with an increase in chronic conditions including cardiovascular disease, Alzheimer’s disease, high blood pressure, and others is boosting demand for food fortifying agents.
Rapid advancements in the food fortification business have also aided in the rise in demand for food fortifying agents, since they make enhancing the nutritious value of one’s diet easier.
The FDA does not support the indiscriminate addition of nutrients to meals, nor does it believe it is acceptable to fortify fresh fruit, meat, poultry, or fish products, sweets, or snack foods like sweets and fizzy drinks. Manufacturers that choose to fortify foods should follow these guidelines when adding nutrients to food to maintain a nutritional balance in the diet.

Global Fortifying Agent Market: Market Share (%) by Region, 2020

Global Fortifying Agent Market

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Global Fortifying Agent Market Segment Analysis – By Product Type:
Based on Product Type, the Global Fortifying Agent market is segmented into Vitamins, Minerals, Prebiotics, Probiotics, Carbohydrates, and Others. The probiotics segment is accounted for the largest revenue market share in 2020 owing to the rise in chronic illnesses, the probiotic sector is becoming increasingly valuable for the important nutrients it provides. The need for food fortifying agents has increased as disposable income has increased. Probiotic consumption has a number of health benefits, including improving intestinal health through microbiota regulation, stimulating and developing the immune system, synthesizing and enhancing the bioavailability of nutrients, reducing lactose intolerance symptoms, and lowering the risk of certain diseases. The most common clinical application of probiotics has been in the prevention and treatment of gastrointestinal infections and disorders. Probiotics have been extended to animals by providing fortified feed containing intestinal flora to benefit the animals, which is a traditional notion in the human diet. The microbiota in animals’ gastrointestinal tracts plays an important role in regular digestion processes and animal health. Probiotics can help to enhance the microbial balance in the gut of the host animal. Commercial probiotics for animal usage are claimed to increase animal performance by boosting daily gain and feed efficiency in feedlot cattle, enhancing milk output in dairy cows, and enhancing the health and performance of young calves, as well as enhancing chicken growth performance. Vitamins Segment is predicted to grow with the fastest CAGR of 10.3% in the forecast period 2021-2026. In poor and rising nations, where malnutrition is a serious public health concern, fortification of basic foods with key vitamins is a crucial step in reducing micronutrient deficiencies. Vitamin A has been effectively fortified in meals such as edible oils and fats, cereal grains, condiments, refined sugar, and milk, and studies have shown that consuming vitamin A-fortified meals helps enhance vitamin A status. Goiter, rickets, beriberi, and pellagra are all diseases that can be prevented by adding vitamins to diet. Furthermore, substantial improvement in the prevention of anemia and vitamin A deficiency has been accomplished.
Global Fortifying Agent Market Segment Analysis – By Application:
Based on Application, the Global Fortifying Agent market is segmented into Infant Formula, Cereals & Cereal-based products, Confectionery, Dietary Supplements, Pet Food, fat & oils, Dairy & Dairy Products, and Others. The Dairy & Dairy Products segment is accounted for the largest revenue market share in 2020. Owing to its intrinsic qualities and the fact that most milk and milk products are held at chilled temperatures, milk, and its products are suitable vehicles for probiotic microorganisms. Probiotics are present in a wide range of commercial dairy products, such as sour and fresh milk, yogurt, cheese, and so on. Dairy products are crucial in the delivery of probiotic bacteria to humans because they create a conducive environment for probiotic bacteria to develop and thrive. Dairy drinks were the first commercialized probiotic carrier food items, and they are currently eaten in greater amounts than other probiotic beverages. Dietary Supplements anticipated to grow with the fastest CAGR of 10.6% in the forecast period 2021-2026. They can fill in the gaps and boost vitamin and mineral intake that would otherwise be less than the necessary amount. Probiotics are living bacteria that may be found in a variety of goods, including meals, pharmaceuticals, and dietary supplements.
Global Fortifying Agent Market Segment Analysis – By Geography
Based on Geography, North America Global Fortifying Agent Market accounted for the 33% revenue share in 2020 owing to the rising number of health-conscious customers in this region. North America has been the world leader in demand for food fortifying agents owing to the rising obesity trends in the region, easy access to technology, growing understanding of food fortifying agents, and supporting government policies for their adaptation. Sugar fortification with vitamin A lowered the prevalence of hypovitaminosis A in the North American population. The asia-Pacific market is poised to grow with the fastest CAGR in the forecast period 2021-2026. China and Japan are dealing with issues related to their aging populations, which increases the risk of chronic illnesses. Food fortification is an efficient and cost-efficient way to avoid certain diseases. India is the fastest-growing market for the adoption of global emerging trends. This generates a profitable need for nutrient supply in the Asia-Pacific area, assuring a quick growth in the market for food fortifying agents.
Global Fortifying Agent Market Segment Analysis-Drivers
Growing Concerns on health to aid the Demand for Fortifying Agents:
Food fortifying chemicals are used to improve the nutritional content of food. It aids in the reduction of chronic diseases caused by a lack of nutritional diets, such as high blood pressure, cardiovascular illness, Alzheimer’s disease, and many others. The first sort of food fortification is compulsory, whereas the second form is optional. The Food and Drug Administration (FDA) has established criteria and conditions for mandatory food fortification. Food fortifying chemicals are used by both pharmaceutical companies and pet food producers. Minerals, vitamins, lipids, carbohydrates, proteins, and other dietary enhancers are only a few examples. Consumers’ diets in diverse areas may be lacking in certain nutrients owing to their local soil and a scarcity of staple foods, leading to an increase in demand for food fortifying agents. Milk, cereals, and other meals include strengthening ingredients. Vitamin C fortification is used to boost vitamin C content in drinks and juices; calcium and phosphorus fortification is used in the newborn formula, and vitamin A fortification is used in infant formula.
Global Fortifying Agent Market Segment Analysis-Restraints
Excess Intake of Fortified Food can Lead to Obesity & Overweight:
Although fortified foods have no direct link to obesity or overweight, they may encourage to eat more throughout the day and gain weight over time since they are often less satisfying and higher in calories than natural foods. Because supplement manufacturers aren’t required to disclose component adverse effects, dietary supplements can pose a greater health risk. Between 2007 and 2012, the US Food and Drug Administration received more than 10,000 severe medical occurrences or fatalities connected to dietary supplements, according to “Consumer Reports.” Allergic reactions, lethargy, nausea, and heart, kidney, and liver disorders that were were the most prevalent serious side effects. Vitamins and minerals, in the right proportions, are critical for optimal health. However, if you have too many of them, they might be dangerous. Vitamin A deficiency, for example, lowers bone density and raises the risk of birth abnormalities and liver damage. According to a paper published in the “Annals of Internal Medicine,” too much vitamin E can increase the risk of hemorrhagic stroke, and too much beta carotene is linked to greater overall mortality risk. Some fortified foods can potentially lead to nutrient overdoses, owing to the fact that producers are only obliged to indicate levels of nutrients with “daily values.”
Global Fortifying Agent Market Segment Landscape:
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Fortifying Agent Market. Global Fortifying Agent Market top 10 companies are Cargill, Inc., Royal DSM, E. I. du Pont de Nemours and Company, BASF SE, Arla Foods, Archer Daniels Midland Company, Hansen Holdings A/S, Nestle SA, Ingredion Incorporated, Evonik Industries AG, Kellogg Co., PPG Industries Inc., Tate & Lyle Inc.
Acquisitions/Product Launches:
In September 2019, Nu-Shakti, a new purpose-led consumer business aiming to support improved nutrition for India has been established by Royal DSM, a worldwide science-based corporation operating in health, nutrition, and sustainable living. Nu-Shakti offers a variety of daily home fortifiers that are prepared with important vitamins and minerals to address the nutritional demands of urban and rural consumers seeking a healthy lifestyle.

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