The global outdoor TV market grows rapidly, propelled by the increasing desire for outdoor entertainment options and the rising popularity of smart TVs.
According to TechSci Research’s report “Global Outdoor TV Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the market reached USD 294.65 million in 2022 and is projected to grow at a CAGR of 11.76% during 2024-2028. Outdoor TVs witness significant growth as consumers seek to expand their entertainment experiences outdoors, with weather-resistant options catering to the demand for outdoor living spaces. Key trends include smart features, higher resolutions, enhanced brightness, anti-glare technologies, and customization options. Despite challenges such as weather resilience, market competition, regulatory compliance, and environmental sustainability, the market continues to expand globally.
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The global outdoor TV market is driven by the growing demand for outdoor entertainment spaces, with consumers investing in dedicated areas for relaxation and leisure. These spaces, including patios, decks, and outdoor kitchens, incorporate outdoor TVs, allowing individuals to enjoy shows, movies, and sports events while enjoying the outdoors.
Commercial and hospitality sectors also contribute significantly to the outdoor TV market, with restaurants, bars, hotels, and resorts integrating outdoor entertainment options to enhance customer experiences. Technological advancements play a crucial role, with manufacturers continuously improving durability, image quality, and smart features of outdoor TVs, including high-resolution displays and weather resistance.
Regional variations in climate pose challenges and opportunities, with manufacturers adapting products to suit different environmental conditions. The online segment is experiencing robust growth as consumers increasingly prefer online platforms for outdoor TV purchases, benefiting from convenience, variety, and competitive pricing.
The global outdoor TV market is segmented by screen size, display type, sales channel, region, and company, with the online segment witnessing significant growth due to its convenience and extensive product range.
Major companies operating in Global Outdoor TV Market are:
- Aqualite Outdoor Tv Screens
- Peerless-Av
- Luxurite
- SunBriteTV, LLC.
- LG Electronics
- Miragevision (Global Outdoor Concepts, Inc.)
- Séura Inc.
- SkyVue Outdoor Televisions
- Cinios
- Evervue USA Inc.
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“The Outdoor TV Market is swiftly advancing, fueled by the rising demand for outdoor entertainment spaces in residential and commercial settings. These TVs are designed to withstand various environmental conditions, offering weather-resistant features. Key trends include smart integrations, higher-resolution displays, increased brightness, and customizable options. Challenges include ensuring weather resilience, meeting regulatory standards, and addressing sustainability concerns. North America leads the global market due to its cultural emphasis on outdoor living. Online sales are growing as consumers turn to e-commerce for outdoor TV purchases, reshaping the market landscape,” stated Mr. Karan Chechi, Research Director at TechSci Research.
“Global Outdoor TV Market – Industry Size, Share, Trends, Forecast, Segmented By Screen Size (Less than 40 inch, 40 inch to 50 inch, 50 inch to 70 inch, More than 70 inch), Display Type (LCD, LED), Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), Region, Competition, 2018-2028,” evaluates the market’s future growth potential, providing statistics and insights on size, structure, and future prospects. The report aims to offer advanced market intelligence aiding investment decisions, identifying emerging trends, drivers, challenges, and opportunities in the Global Outdoor TV Market.”
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