Global barbeque grill market is projected to witness a CAGR of 5.23% during the forecast period 2024-2031, growing from USD 10.1 billion in 2023 to USD 15.19 billion in 2031.
The barbeque grill market is gaining popularity due to the rising trend of outdoor cooking, consumers’ preference for authentic barbeque flavors in foods, versatility in cooking food in different techniques like grilling, roasting, searing, smoking, and rising social gatherings which require bulk cooking.
Offline retail distribution is emerging as a preferred channel by consumers for the purchase of barbeque grills. They feel confident buying through the brand’s offline specialty stores because they can benefit from after-sales services, such as product servicing, under the brand’s guarantee and warrantee policy.
Additionally, a surge in the trend of smart barbeque grills has been observed. Consumers prefer multi-functional grills that are AI-enabled and have features such as automatic temperature adjustment, customization of lighting, self-cleaning features, and different cooking modes.
In February 2023, Broil King launched its latest product line of iQue which are smart gas grills at HPBExpo 24. The company is marketing the latest offering as the auto-pilot for grills. The product is equipped with knob controls for burners and customizable lighting for cooking in dark. All the offering models are equipped with both, natural and propane gas versions. The product is capable of being controlled through an iQue grill app, which enables the consumers to adjust many functions in the product, such as grill temperatures and changing the colors of the knob.
In April 2022, Napoleon announced the launch of a series, Napolean Rogue EQ connected Electric Grill, which is the first range of full size outdoor electric grills enabled with IoT technology. The product can be managed remotely from a smartphone through an app. Moreover, the consumers can monitor the temperatures and grill controls with precision on a 7-inch LCD screen. The grill has three different modes of cooking, namely, Grill mode which is the conventional grilling and searing mode, Oven mode for the purpose of roasting and the Smoker mode for infusing the smoky flavour in the barbequed dishes.
Electric Grill to Dominate the Market
The introduction of the grill paved the way for electric grillers to ditch the traditional gas grills. Electric grills are convenient to set up, expanding their appeal to consumers. Moreover, they apply to gas or charcoal grills as the open flames are restricted to a few places. Additionally, they are relatively easier to clean than other barbeque grill options available in the market.
Electric grills can be easily used in balconies and on patios since they are free from the risks of active flames and fires. Thus, they are a versatile option and easy to use, featuring various unique functions.
Current Backyard announced on November 2023, that its latest model G-Dual Zone smart enabled electric grill has been selected as a CES 2024 innovation awards honoree in the category of smart home from the consumer technology association. The product is a first of its kind, completely wi-fi enabled outdoor electric grill cooking solution, which comes with a proprietary app to offer the consumers a great control over their grilling experience.
Remotely Controlled Smart Grills Acting as a Catalyst
The remotely controlled smart grills are gaining popularity in the market as they provide convenience to the consumers. Consumers do need to stand in front of barbeque grills during the complete cooking process and can control their grillers through apps through their smartphones. These smart grills provide consumers the ability to monitor their food’s cooking process, adjust temperatures, and modify cooking options which are otherwise adjusted by being physically present near the grill. Moreover, the smart grills are usually equipped with self-cleaning functions and smart precision grilling control, enhancing their applicability.
Char-Broil announced the launch of its latest barbeque grill, Evolve, in March 2024. The product was launched in two models, gas and electric, and is an ideal option for an outdoor cooking experience. The product can be remotely controlled by the Char-Broil app, to make customizations without the need for physical presence during cooking. Other features which are incorporated in the smart grill are smart precision grilling controls, self-cleaning function, and temperature sensors. The product takes outdoor grilling experience to new heights with its app control feature.
Outdoor Cooking to Drive the Growth
Outdoor cooking over a barbeque grill acts as an attraction during social gatherings, imparting the rich flavors and aromas to all the guests while cooking live outdoors. As outdoor grilling offers more space to cook, indoor grilling enables the consumers to cater for a larger social gathering. Moreover, consumers prefer grilling their food outdoors in colder seasons and during traveling, as outdoor grilling offers unique smoky flavors enriched with a combination of charcoal with open air which is difficult to replicate while cooking indoors, driving the market’s growth.
Additionally, outdoor grilling is offered in gas, charcoal, and electric grills, which allows consumers to apply distinct cooking techniques and have greater flexibility in cooking different types of foods.
Ninja Woodfire launched an outdoor Woodfire Electric Barbeque Grill and Smoker in March 2023 for summer season to elevate the cooking experience of consumers. The grill and smoker has been developed with innovative technology, which can tenderize large pieces of meat, enabling the consumers to experiment with their delicacies with different flavors and ingredients. Additionally, the product uses fully real wood burning pellets for an authentic woodfire taste.
Portable Barbeque Grills to Drive the Market
Portable barbeque grills appeal to consumers as they are convenient and can be shifted from one place to another without much inconvenience. They are lightweight, compact, and can be stored back or set up easily whenever required, providing better storage to the consumers as they help save the space. Additionally, they are equipped with lockable lids and quick collapse carts, which help easily transport grills from one place to another. They appeal to consumers who travel frequently or have limited space in their homes to prepare a delicious barbeque dish.
In April 2022, Masterbuilt announced the launch of a portable charcoal grill. It is suitable for consumers to carry and cook in varied settings. The portable charcoal grill demonstrates versatility and innovation, consisting of a charcoal hopper for consistent thermostat and fuel control for ease of usage. Thus, it is a perfect option for consumers on the go.
Future Market Scenario (2024 – 2031F)
Barbeque grill is often resonated with outdoor cooking and authentic barbeque flavors. In the future, it is anticipated that the key players will revolutionize the outdoor barbeque grilling experience for the consumers, by launching distinct methods of grilling, unique products, and incorporation of unbeatable features in their products to enhance consumers’ experience.
For instance, Kamado Joe introduced the future of outdoor cooking with the launch of latest digitally connected ceramic grill in March 2023. They added Konnected Joe, a kamado style ceramic grill which blends the modern technology with the benefits of traditional ceramic cooking. The product solves the problem of lighting and temperature control. It helps the grillers to grill food, maintaining the desired grill temperature conveniently. The product offers versatility with the modes of cooking, hassle free charcoal ignition, and ability to maintain consistent temperature.
Report Scope
“Barbeque Grill Market Assessment, Opportunities, and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global barbeque grill market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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