Global dried orange market is projected to witness a CAGR of 5.6% during the forecast period 2024-2031, growing from USD 5.32 billion in 2023 to USD 8.23 billion in 2031. The factors that are driving the growth of the market are its application in different industries such as food and beverages and cosmetics, popularity among health-conscious consumers due to its properties of antioxidants and vitamins, applicability in aroma therapy and home fragrance products, and consumer’s preference for nutritional and energy boosting foods for being a concentrated source of Vitamin C.
Dried orange has various applications in different sectors such as in food and beverage sector, it is used for garnish, snacking, making orange tea, and decoration of cakes, in the cosmetic industry as an essential skincare ingredient, and in home furnishings products as an aromatic. Additionally, various players are entering the market to innovate and launch new products with unconventional application of dried orange, increasing the relevance of the product. For instance, in July 2021, Krill Design, an Italian start-up launched a fully circular lamp made out of orange peels which is first of its kind in the world. To convert the fruit into a workable material, the orange peels were dried up and grounded into a powder, following its compounding into a completely natural orange polymer. The lamp is a distinctive innovation and a sustainable product as it is completely compostable.
Furthermore, the applicability of dried oranges is not just restricted to this, but it can be used to produce dried orange essential oil which is beneficial in aromatherapy and herbal medication. The sweetened dried orange is consumed as a candy which serves as a snacking option for the consumers.
According to the USDA Foreign Agricultural Service, Brazil’s total orange production in 2023 was 16.5 million tons, making it the largest producer of oranges in the world, with a global share of 34%. Orange production is anticipated to rise in the future, driving the growth of the dried orange market.
Increasing Usage of Dried Orange in Beverages
Dried orange has become a popular ingredient for beverages as it enhances the aroma and adds a burst of flavors. Due to its natural appeal and vibrant color, many mixologists use dried oranges to attract customers. While the trend of application of dried orange in different beverages is gaining popularity among the consumers, it presents opportunities for the restaurants and bars to incorporate dried orange in their offerings, enabling them to explore new paradigm of flavors enabling the consumers to enjoy the orange infused beverages. Dried orange is a versatile ingredient which is used in beverages for the enhancement of flavor, incorporating a touch of tanginess and aromatic flavor. It is used for the enhancement of taste in beverages such as cocktails, infused water, mocktails and teas, imparting a refreshing citrus flavor.
In March 2024, The Absolut Group announced the addition of its latest flavor offering, Absolut Nights Orange Peel in its vodka shots product line. Launched initially in China, the product was made up of dried orange rind, providing a sweet, sour, and tangerine kick of flavor.
Additionally, the application of dried orange is not limited to the enhancement of flavor, but it is used in the beverages for the purpose of decoration and garnishing, making the drinkables visually appealing to the consumers.
Orange Peels Flourishing the Growth of the Market
Orange peels are dominating the dried orange market over slices, extracts, and other forms of dried oranges. The reason for the dominance is that dried orange peels have more concentrated flavor and aroma than dried orange slices and are more versatile than other forms.
The orange peels contain essential oils, because of which it has strong citrusy notes with a refreshing aroma which enhances its applicability across various sectors. For instance, it is widely used in food and beverage for its flavor, texture, and aroma enhancing properties. It is used in candies, chocolates, alcoholic and non-alcoholic beverages, and bakery items.
For instance, in April 2022, Edinburgh Gin launched orange and basil gin which contains hand-crafted blend of classic botanicals with the infusion of orange peel made from dried and fresh Valencian oranges which offers crisp citrus notes with a fresh aroma.
Orange peels are also popular in the skincare industry due to their therapeutic effect on the skin. They provide various benefits such as reducing wrinkles, inflammation, hyperpigmentation, dryness, and loss of skin elasticity. They are utilized more than dried orange slices since they have more Vitamin C content than the latter.
Application in Cosmetic Industry to Gain Momentum
Dried orange is gaining popularity due to its applicability in cosmetic industry. It is a vital ingredient used by cosmetics manufacturers in their skincare offerings since it is a rich source of vitamin C, which is a highly demanded ingredient in the skincare industry. There are multiple applications of dried orange peel in the skincare such as face mask, body scrub and peel infused toner. Orange peel is a preferred ingredient in the skincare industry as they are rich in vitamin C and contain natural oils which are beneficial for the skin. It has a relatively higher level of Vitamin C than the orange pulp. It helps in the brightening of the skin to reduce the blemishes and dark spots. Various manufacturers are launching their offerings which contain dried oranges to provide the consumers with a ready to use product for their daily skincare routine.
For instance, in February 2024, Dial, a Henkel Corporation brand, launched its latest Exfoliate & Restore Cocoa Butter and Orange Extract Body Wash. The orange-infused body wash by the company contains crushed dried orange peel which helps in the exfoliation.
Food and Beverage Sector to Dominate the Market
Food and Beverage sector is dominating the dried orange market, fueling its growth, owing to its utility in comparison of other sectors. Dried orange is widely incorporated in food and beverages due to its rich and strong flavor, aroma, and visual appeal.
Some of its applications are in bakery products, beverages, snacks, candies, syrups, essences, and flavorings. In the beverage industry, its application extends to both alcoholic and non-alcoholic beverages. It is a key ingredient in beverages such as tea, flavored water, cocktails, and mocktails. It serves as a garnish to add a visual appeal to the drinks. In food sector, it is incorporated in cakes, cookies, breads, salads, savory dishes, snacks, and sauces. Moreover, dried oranges are used in confectioneries as well, such as chocolates and candies.
In July 2021, Rind Snacks, a manufacturer of functional fruit snacks announced the launch of Fruit Chips in three tangy and vibrant flavors, including orange. The fruits used in the product are non-GMO and USA grown, which deliver approximately three times more fiber and vitamin C and less levels of sugar than other fruit snack offers present in the market. These chips are different from the traditional chewy dried fruits and offer a crispy texture.
Future Market Scenario (2024 – 2031F)
Dried oranges are immensely used in different sectors such as food and beverage, cosmetics, and home décor and are gaining limelight apart from being a niche product. Manufacturers in different sectors are conducting R&D and developing unconventional products made from dried oranges, using groundbreaking technology, and increasing the applicability of dried oranges. For instance, students of New Brunswick University, used oranges to create an eco-friendly corkboard. They utilized the dried and ground orange peels to make an oatmeal kind of base for the cork mold to develop an orange-based corkboard.
Thus, the manufacturers are increasing the relevance of dried oranges, so that they can be used in multiple sectors. They are introducing products with advanced technology, keeping sustainability in mind.
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Report Scope
“Dried Orange Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global dried orange market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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