Global stout beer market was valued at USD 19.64 billion in 2023 and is expected to reach USD 31.4 billion by 2031, with a CAGR of 6% for the forecast period between 2024 and 2031.
The global stout beer market is growing stronger due to consumers’ growing inclination for luxury alcoholic beverages such as stout due to urbanization, busy lifestyles, and growing spending power. Additionally, the industry is being positively impacted by the growing tendency of millennials, young adults, and working professionals socializing at parties, as well as the increased usage of social media platforms for beer reviews and recommendations. The industry is expanding due in part to the growing number of establishments such as distilleries, microbreweries, restaurants, hotels, pubs, bars, cafés, and lounges (PBCLs), which provide an assortment of inventive cocktails.
Furthermore, stouts are incredibly adaptable for food pairings due to their wide range of flavors, including smokey, nutty, and coffee-like undertones and chocolatey notes. Stouts are a popular choice for dining experiences as more people, including culinary experts and customers, have recognized the versatility of stout beer.
Additionally, the product’s demand is driven by awareness of its various health benefits. Stout has flavonoids, which give it a dark color, and is an excellent source of vitamins, proteins, carbs, and natural antioxidants. These dietary qualities promote both the maintenance of cardiovascular health and the rebuilding of muscle.
In March 2024, using in-line nitro technology, Singapore’s Lion Brewery Co. launched Nitro Stout beer cans. A unique procedure was used to preserve the smooth mouthfeel and cascade pour effect of the draught version by infusing liquid nitrogen at -196 degrees Celsius into the beer can shortly before sealing.
Innovation Fuels the Demand for Stout Beer
The global stout beer market is significantly shaped by the innovations in the industry. Manufacturers are continuously looking for unique ingredients, flavors, and brewing methods to capture the interest of consumers and differentiate their products from competitors. Furthermore, various barrel-aging processes in whiskey or bourbon barrels add depth to stout beers, attracting individuals and enhancing their taste experiences. For instance, in November 2023, Original 7 Beverage Co. released its limited-edition Extra Stout matured in Jameson barrels. This stout was barrel aged for six months, adding hints of caramel, vanilla, nuttiness, and a little spice from the aging process in six former Bourbon Jameson whiskey casks.
Moreover, craft breweries incorporate unique, unconventional brewing methods to create innovative drinks, including stout beers. Many breweries are partnering with coffee roasters and chocolatiers to create limited-edition brews, generating consumer demand.
On Trade Retail Channel is the Most Preferred
In 2023, on-trade accounted for over 4.4% of all retail channels, largely due to the increasing trend of youth parties and pubbing culture across the globe. Around the world, the working class and younger consumers drive demand for premium products, such as stouts, sold in the open market. House parties are becoming more common in several nations, including the United States, France, the United Kingdom, Germany, India, Australia, and China. Additionally, there is a rise in spending on premium drinks in pubs, bars, casinos, and restaurants due to rising employment, disposable income, and living standards in the world’s largest nations.
Europe Shows Dominance in Global Stout Beer Market
Since stouts were traditionally developed and consumed in the United Kingdom, Europe accounted for the largest regional market for stouts in 2023. Several European nations, including the United Kingdom, Italy, Germany, and France, are among the top consumers of stout. In October 2023, UK-based BrewDog, in collaboration with sustainable coffee brand Grind, launched a new stout with coffee aroma and flavor, containing 6% Alcohol by Volume (ABV) and loads of caffeine. The product was introduced in a bright pink can, targeting caffeine and beer lovers.
The demand for premium black beer has increased significantly in Germany over the last few years, which is creating new growth potential for stout.
Due to growing demand for premium beers with improved flavors, textures, and aromas, North America is predicted to increase quickly among regional markets between 2024 and 2031.
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Future Market Scenario (2024–2031F)
- Global stout beer market will grow due to growing consumers’ interest in unique and artisanal alcoholic beverages.
- Low-alcohol and non-alcoholic stouts are expected to gain demand in the future with growing health awareness among people.
- Sustainable brewing practices and ingredients that appeal to environmentally conscious consumers are likely to be adopted by breweries to gain a major market share.
Report Scope
“Stout Beer Market Assessment, Opportunities and Forecast, 2017–2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global stout beer market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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