Global event management software market is projected to witness a CAGR of 14.90% during the forecast period 2024-2031, growing from USD 11.52 billion in 2023 to USD 35.00 billion in 2031, fueled by the escalating demand for automation and streamlining event operations. There is a surge in the demand for in-person events as a critical marketing component that propels the event management software market. According to Bizzabo, Inc., 80.4% of event organizers identify in-person events as the most impactful marketing channel. This has led to increased attendance levels, with 52.1% of these organizers reporting larger crowds for their on-the-ground events in 2023. Furthermore, 86.4% of event teams kept the same number or increased in-person events in 2024.
This growth is further demonstrated in HubSpot, Inc.’s 2024 State of Marketing Report, which indicates that 16% of marketers plan on doing experiential marketing, such as attending live events and pop-ups, for the first time in 2024. Thus, it is expected that the event management software market will grow significantly and provide vital solutions for successful event planning and management, including registration, attendee engagement, and analysis.
For instance, in June 2024, Cvent, Inc. expanded its Event-in-a-Box (EIB) offerings, introducing flexible packages for onsite check-in and badging at events with up to 750 attendees. The new self-service kits offer cost-effective and professional solutions with optional additional support.
Expansion of Global Events Propel Growth of the Event Management Software Market
The prominent reason for the growth in the event management software market is the rise in international events. The need for software to manage complex logistics is growing due to the increasing number of organizations conducting conferences, trade shows, and corporate events across international borders. Advanced capabilities include multi-language support, currency conversion, and compliance with regional regulations, facilitating a global audience on modern event management platforms. Also, these solutions support virtual and hybrid formats, thus making participation seamless irrespective of the geographic location. Integration with global marketing and communication tools further amplifies the attendee experience and operational efficiency. Therefore, the aspect of dealing with multiple, different international events has driven interest in advanced event management software.
For instance, in June 2024, Tripleseat, Inc. acquired Merri, a 3D floor plan and event design platform, to enhance its event management offerings. This acquisition provides venues and planners with an all-in-one solution for streamlined event planning and improved guest experiences.
AI and Automation to Enhance the Event Management Software Market Demand
Technological advancements in AI and automation are driving the growth of the event management software market. For instance, AI-driven chatbots enhance attendee interaction through immediate support and personal recommendations. Automation enhances the efficiency of repetitive tasks such as registration, ticketing, and follow-up communications by saving time and reducing errors. Predictive analytics powered by AI helps organizers anticipate attendee needs and optimize event planning for better outcomes. Automation tools provide easy integrations with third-party platforms for further efficiency and alignment. These tools allow for more advanced event management capabilities, improving the experience for attendees while optimizing operations as these technologies evolve. This innovation in AI and automation is driving the adoption of software, further contributing to the expansion of the event management software market.
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For instance, in June 2024, Cvent, Inc. announced new AI-driven innovations for its hospitality platform, aimed at enhancing efficiency for hotel sales teams. These upcoming tools reflect Cvent’s commitment to leveraging AI for improved collaboration between planners and hoteliers.
Government Initiatives Acting as a Catalyst
Governments across the globe are taking strategic measures to increase revenue and ensure growth in the event management software market. Investing in smart city projects includes state-of-the-art event management solutions enhancing public events and urban planning. Digitization and transformation grants provide businesses with incentives to upgrade to modern software that promotes efficiency and innovation. Besides, global trade and tourism promotion programs support large-scale international events that automatically create a higher demand for sophisticated software due to complex logistics and the diverse needs of different attendees. The government is driving these enhancements by promoting growth in the event management software market, making it more dynamic and effective through event planning solutions.
For example, in July 2024, the Biden-Harris Administration announced nearly USD 100 million in commitments to advance public interest technology through the White House Office of Science and Technology Policy (OSTP), emphasizing AI talent and building an inclusive, secure technology landscape across America.
Event Organizers and Planners Leading the Event Management Software Market Share
Event organizers and planners are driving the demand for advanced solutions in the event management software market, leading to the dominance of the segment. Managers are turning towards software to effectively support complicated tasks, such as event registration, ticketing, and attendee management. Key features such as real-time updates, customized event layouts, and integrated communication tools are crucial for the successful execution of an event, leading to the demand for event management software. Additionally, planners are progressively adopting software with analytical capabilities to assess event success and support future planning. As new trends, such as virtual and hybrid events, continue to emerge, the demand for innovative and flexible software solutions grows, shaping the event management software market and influencing its growth rate.
North America Dominates Event Management Software Market Share
North America leads the share of the event management software market due to its highly developed technology ecosystem and growing demand for advanced solutions. The region is home to key technology players who ensure that software features include unique elements such as AI-driven insights and cloud-based integrations. Large-scale events, such as the Consumer Electronics Show (CES) and international conferences, require sophisticated software capable of managing complex logistics and analytics in real time. In addition, North America’s focus on digital transformation and technology investment accelerates the development and adoption of advanced event management tools, strengthening the leading position.
For instance, in January 2024, Eventbrite, Inc. released Instant Payouts and Tap to Pay for United States event organizers. These tools offer enhanced financial flexibility and contactless payment options, with global availability expected by the year-end.
Future Market Scenario (2024 – 2031F)
1. Event management software will increase the use of advanced AI in the forecasted period to personalize experiences, predict trends, and enable automated customer support to make events more efficient and engaging.
2. The software will enhance support for hybrid events by providing seamless integration between online and offline elements as people increasingly engage in in-person and virtual events.
3. New regulations on data protection will compel software developers to incorporate additional security features, ensuring that attendees’ information is kept safe and secure.
4. Augmented and virtual reality will continue to become more prevalent, offering new ways to engage participants and create singular event experiences.
Report Scope
“Event Management Software Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global event management software market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.
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