HVAC industry is one of the major contributors for the Australian economy. Industries such as agriculture, telecommunications and health sectors are the largest end users of HVAC systems. The air conditioning solutions have also penetrated across residential sector in the country owing to a rising demand for products such as window and portable air conditioners. The consumers in Australia are fairly price conscious which had restrained the market initially. However, the manufacturers had immediately devised a strategy of renting HVAC services which has contributed in exposing the overall HVAC systems to all the end-user segments such as residential, commercial and industrial.
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Climate of Australia is generally hot and humid in summers and pleasant in winters. Due to this, the country experiences a huge demand for both window and portable air conditioners, especially in the period December-March. The highest demand for air conditioners is reported by the residential sector owing to proven efficiency of both window and portable air conditioners in cooling an intended spot.
Climate of Australia is generally hot and humid in summers and pleasant in winters. Due to this, the country experiences a huge demand for both window and portable air conditioners, especially in the period December-March. The highest demand for air conditioners is reported by the residential sector owing to proven efficiency of both window and portable air conditioners in cooling an intended spot.
The competitive landscape for the ANZ HVAC market demonstrates an inclination toward companies adopting strategies such as mergers and acquisitions, business expansion and contracts, partnerships, collaborations and joint ventures and product launches. The major established players in the market are focusing on product launches and development to increase the customer base and enhance their business and regional products segment, whereas the relatively less adoptive strategies comprise partnerships, collaborations and joint ventures. Daikin Industries, LG Australia, Fujitsu General Australia Carrier Transicold Australia, Temperzone Ltd., ActronAir, Panasonic, Samsung, Toshiba and Hitachi among others are some of the prominent players in the ANZ HVAC market.
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The ANZ HVAC market comprises major companies providing key product types such as windows and portable air conditioners, chillers, mini split air conditioners, air handling units, and fan coil units among others. This varied range of market participants provides opportunities to other players willing to bear the high risks involved in the industry. In order to lead the market and engage in the process of market growth, a company needs to work in collaboration with the top market leaders, acquire the relatively weaker companies, bring new products and services to the market, and improve the existing product offerings.
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