Report Description
A recent market intelligence report that is published by Data Insights Partner on the global Action Camera Market makes an offering of in-depth analysis of segments and sub-segments in the regional and international Action Camera Market. The research also emphasizes on the impact of restraints, drivers, and macro indicators on the regional and global Action Camera Market over the short as well as long period of time. A detailed presentation of forecast, trends, and dollar values of global Action Camera Market is offered. In accordance with the report, the global Action Camera Market is projected to expand by healthy CAGR over the period of forecast.
Market Insight, Drivers, Restraints, Opportunity & Trends of the Market:
Definition
A digital camera that is capable of filming any action event simultaneously being engaged with it is called an action camera. These cameras capture moments from an individual’s viewpoint. These cameras can capture images on burst mode and time lapse mode. Body worn camera is a commonly used action camera. These cameras are often attached on a hat or helmet, on the chest or front of any vehicle. These cameras not only capture quality videos but also capture images of 4K resolution.
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Market Drivers
The booming tourism sector coupled with the rising involvement of the population in rigorous physical activities are primarily driving this market. Activities that are adventurous in nature like snorkeling, caving, skydiving, surfing, dune bashing, sandboarding, sports events and music festivals are gaining popularity with the passage of time and driving the demand for action cameras to capture moments and memories. Further, the need for hassle-free travel has led to the utilization of action cameras.
The penetration of internet and social media have positive impact on the growth of the action camera market. With the increasing involvement in the social media platforms like Facebook, Instagram and other social platforms, the need for uploading quality images and videos is on a rise. Users are crazy for such contents which is motivating the bloggers to capture such moments and positively affecting the demand for action camera market.
The surging purchasing power and disposable incomes of the consumers especially of the developing and less developed economies coupled with the skyrocketing adoption of the smart phones and smart gadgets are indirectly bolstering the growth of the action camera market.
Constant evolution of the products and new product launches are augmenting the action camera market. Leading players are now offering bundle packages which consists of cameras with its requisite accessories with the aim of absorbing consumers since this packages are highly popular among the consumers of this product.
Market Restraints
Action cameras comprising of advanced features for capturing images and videos are of premium price which is impeding the consumer growth of this market.
The incorporation of premium and excellent camera features in the smart phones that too at a reasonable price is hindering the growth prospects of the action camera market.
Privacy concerns and data security issues come hand-in-hand with the employment of action cameras which is threatening the market growth of action cameras.
The complexity associated with the utilization of action cameras complementary to handling numerous different accessories are swaying away consumers are disrupting the action camera market.
Opportunities
Technological advancement and its amalgamation in the features of action camera is likely to provide lucrative opportunities to this market. Incorporation of IoT and digital upgradation is expected to open up new avenues for this market.
The development of the electronic sector coupled with the upsurge in disposable income, travel, and international sports events are expected to be good scope to kickstart operation in the action camera market.
Trends
North America dominates the market for action camera. The reason behind such dominance is the rising proportion of the population getting engaged in the adventurous activities paragliding, skydiving and bungee jumping. The need for capturing moments, extensive research and development and investment for the development of more advanced technologies and increasing procurement of action cameras for personal use are positively affecting this market in this region. Europe is expected to showcase significant growth in this market in the forecast period owing to the presence of some of the leading players in this region and the launch of new products in this region. Globally, action camera market is projected to grow at a CAGR of 8.6% in the forecast period.
Segment Covered:
This market intelligence report on the global Action Camera Market encompasses market segments based on resolution, end use, application and country.
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By Resolution the global Action Camera Market has been divided into:
q Standard Resolution
q HD
q Full HD
q Ultra HD
By End Use the global Action Camera Market has been divided into:
q Professional
q Personal
By Application the global Action Camera Market has been divided into:
q Emergency Services
q Recreational Activities
q Sports
q Others
By country/region, the global Action Camera Market has been divided into:
q North America (the U.S., Canada),
q Latin America (Brazil, Mexico, Argentina and other countries),
q Europe (Germany, France, the U.K., Spain, Italy, Russia, and other countries),
q Asia Pacific (India, Japan, China, Australia and New Zealand and other countries),
q Middle East and Africa (GCC, South Africa, Israel and Other countries).
Profiling of Market Players:
This business intelligence report offers profiling of reputed companies that are operating in the market. Companies such as:
q GoPro Inc
q SZ DJI Technology CO, Ltd
q Polaroid
q Sony Corporation
q Nikon Corporation
q Garmin Ltd
q TomTom NV
q Panasonic Corporation
q Veho World
q SJCAM Limited
q YI Technology
others have been profiled into detail so as to offer a glimpse of the market leaders. Moreover, parameters such as Action Camera Market related investment & spending and developments by major players of the market are tracked in this global report.
Report Highlights:
In-depth analysis of the micro and macro indicators, market trends, and forecasts of demand is offered by this business intelligence report. Furthermore, the report offers a vivid picture of the factors that are steering and restraining the growth of this market across all geographical segments. In addition to that, IGR-Growth Matrix analysis is also provided in the report so as to share insight of the investment areas that new or existing market players can take into consideration. Various analytical tools such as DRO analysis, Porter’s five forces analysis has been used in this report to present a clear picture of the market. The study focuses on the present market trends and provides market forecast from the year 2020-2028. Emerging trends that would shape the market demand in the years to come have been highlighted in this report. A competitive analysis in each of the geographical segments gives an insight into market share of the global players.
Few Recent Developments
GoPro Inc
In February 2019, a limited addition of Hero7Black in ‘Dusk White’ priced at USD 399.99 was launched globally by GoPro Inc. live streaming in YouTube and Facebook was made easy by this product.
SZ DJI Technology Co, Ltd
In November 2018, Osmo Pocket, a small handheld camera was launched by SZ DJI Technology Co, Ltd with the aim of competing GoPro’s Hero 7.
Polaroid
In January 2017, a new lifestyle action camera was launched by Polaroid. This action camera has Wi-Fi connectivity enabling live streaming of events.
Salient Features:
Ø This study offers comprehensive yet detailed analysis of the Action Camera Market, size of the market (US$ Mn), and Compound Annual Growth Rate (CAGR (%)) for the period of forecast: 2020-2028, taking into account 2019 as the base year
Ø It explains upcoming revenue opportunities across various market segments and attractive matrix of investment proposition for the said market
Ø This market intelligence report also offers pivotal insights about various market opportunities, restraints, drivers, competitive market strategies of leading market players, emerging market trends, and regional outlook
Ø Profiling of key market players in the world Action Camera Market is done by taking into account various parameters such as company strategies, distribution strategies, product portfolio, financial performance, key developments, geographical presence, and company overview
Ø The data of this report would allow management authorities and marketers of companies alike to take informed decision when it comes to launch of Type of models, government initiatives, marketing tactics and expansion, and technical up gradation
Ø The world market for Action Camera caters to the needs of various stakeholders pertaining to this industry, namely suppliers, manufacturers, investors, and distributors for Action Camera Market. The research also caters to the rising needs of consulting and research firms, financial analysts, and new market entrants
Ø Research methodologies that have been adopted for the purpose of this study have been clearly elaborated so as to facilitate better understanding of the reports
Ø Reports have been made based on the guidelines as mandated by General Data Protection Regulation
Ø Ample number of examples and case studies have been taken into consideration before coming to a conclusion
Reasons to buy:
v Identify opportunities and plan strategies by having a strong understanding of the investment opportunities in the Action Camera Market
v Identification of key factors driving investment opportunities in the Action Camera Market
v Facilitate decision-making based on strong historic and forecast data
v Position yourself to gain the maximum advantage of the industry’s growth potential
v Develop strategies based on the latest regulatory events
v Identify key partners and business development avenues
v Respond to your competitors’ business structure, strategy and prospects
v Identify key strengths and weaknesses of important market participants
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