The Global Activewear Market thrives due to lifestyle shifts, fitness trends, and the growing focus on health and wellness, propelled by the pervasive influence of social media and influencer marketing.
As per TechSci Research’s report, “Global Activewear Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the market reached USD 319.47 billion in 2022 and is projected to grow at a CAGR of 6.05% from 2024 to 2028. This sector has evolved remarkably, becoming a dynamic force in the apparel industry.
Activewear’s growth signifies a change in consumer perspectives toward health, fitness, and lifestyle. Once limited to gyms and sports, activewear has transformed into a global fashion trend. Its expansion is driven by the rise of athleisure, heightened wellness awareness, and a preference for versatile, performance-oriented clothing. With offerings ranging from yoga pants to athletic shoes, the activewear market commands a significant share of the apparel industry.
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The global activewear market is driven by various factors, notably the growing emphasis on health and fitness worldwide. Activewear has transcended its origins in sports to become a global fashion trend, reflecting a broader cultural shift toward prioritizing wellness and embracing athleisure.
The rise of athleisure has blurred the lines between traditional athletic wear and casual clothing, appealing to a broader demographic beyond dedicated fitness enthusiasts. Social media, fitness influencers, and celebrity endorsements have further fueled the popularity of activewear, creating aspirational connections and shaping consumer perceptions.
Additionally, the market is influenced by the growing demand for sustainable and eco-friendly activewear options. Brands are adopting sustainable manufacturing processes and materials to cater to environmentally conscious consumers.
Regionally, North America holds a substantial share in the market due to its robust fitness culture and consumer focus on performance and style. Europe has also emerged as a significant player, driven by a diverse fashion landscape and a growing awareness of fitness and wellness. In Asia-Pacific, rapid urbanization and changing lifestyles contribute to the region’s growth in the activewear market, with athleisure resonating well with consumers.
Innovation, particularly in fabric development and technology, drives the market forward, meeting evolving consumer expectations. The market is segmented by type, gender, distribution channel, region, and company, with the ready-to-wear segment dominating due to its seamless integration into everyday lifestyles.
Major companies operating in global Activewear market are:
- Adidas AG
- Nike Inc.
- PUMA SE
- The Columbia Sportswear Company
- VF Corporation
- PVH Corp.
- ASICS Corporation
- Skechers U.S.A., Inc.
- Under Armour, Inc.
- Hanesbrands Inc.
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The global activewear market reflects changing consumer preferences and the fusion of fashion and functionality. Originating from sportswear, activewear has evolved into a global fashion trend, captivating consumers worldwide. Its future promises innovation, sustainability, inclusivity, and the promotion of an active lifestyle. As activewear continues to lead global fashion trends, its influence on consumer behavior and the apparel industry remains significant.
Mr. Karan Chechi, Research Director at TechSci Research, emphasized the market’s evolution and its enduring impact on global fashion trends. The report “Activewear Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Ready to Wear, Fashion Outer, Pants & T-Shirts, Rash Guard, Wet Suit & Swim Wear, and Others), By Gender (Men, Women, Kids), By Distributional Channel (Offline, Online), By Region, By Competition, 2018-2028,” evaluates the future growth potential of the global activewear market. It offers market intelligence to facilitate informed investment decisions, identifying emerging trends, drivers, challenges, and opportunities in the global activewear market.
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