Increasing spending on personal care products is expected to drive the growth of Asia Pacific hair care market
According to TechSci Research report, “Asia Pacific Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Country, Competition, Forecast & Opportunities, 2025”, Asia Pacific hair care market is expected to witness a steady CAGR during the forecast period. Increasing inclination towards self-grooming is one of the major factors accounting for the growth of Asia Pacific hair care market. Moreover, growing hair and scalp related problems among the population is expected to bode well for the growth of Asia Pacific hair care market through the forecast period. In addition to this, the manufacturers are focusing more on effective marketing strategies such as attractive advertisement, which is expected to influence the growth of Asia Pacific hair care market in a positive way over the years to come. Also, increase in disposable income is making headway for the growth of Asia Pacific hair care market over the coming years. Along with this, rising awareness related to personal hygiene is positively contributing to the market growth. However, there are some factors that might act as major impediments to the growth of Asia Pacific hair care market through 2025 including high cost involved in the manufacturing of products.
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Asia Pacific hair care market can be segmented based on type, distribution channel, company, and region. Considering the distribution channel, the market is fragmented into modern trade, general store, specialty stores, online sales channel, and others. Among these, the modern trade segment held the significant share of the market until 2019, as it offers a large number of products under a single roof because of which the customers can physically check the products and all details by their own. Additionally, they offer huge discount on bulk purchases, which is expected to propel the market growth in the year to come. On the other hand, the online sales channel is expected to register high growth during the forecast period. This high growth can be attributed to availability of good discounts on numerous products. Moreover, variety of product are available for the customers to check at the same time, which is further bolstering the growth of the online sales segment in the region. Additionally, consumers lack time to visit physical stores to purchase products owing to their hectic lifestyle, which is propelling the segmental growth in the region. Moreover, presence of additional advantage of free home delivery is further aiding the segmental growth.
Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever PLC, Amway Corp., Oriflame Cosmetics AG, Procter & Gamble Co., L’Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf AG, are among others are the leading players operating in Asia Pacific hair care market. The players are adopting several growth strategies to enhance the market scenario of hair care. Other competitive strategies include new product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diversify their product portfolio in order to strengthen their market position.
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“Asia Pacific hair care market is expected to register substantial CAGR until 2025 on account of improved living standards. Furthermore, increasing consciousness regarding personal looks among individuals is further anticipated to boost the market for hair care in the region over the coming years. In addition to this, attractive packaging of hair care products, is further expected to aid the market growth in the coming years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Asia Pacific Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Country, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of Asia Pacific hair care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Asia Pacific hair care market.
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