Global automotive dashboard market is projected to witness a CAGR of 6.36% during the forecast period 2024–2031, growing from 20.12 million units in 2023 to 32.95 million units in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
The car dashboard is an important element of a vehicle’s interior, playing a crucial role in enhancing both the aesthetics and functionality of the car. Positioned in front of the driver, it serves as a control panel for the automobile, separating the driver from the front of the car. Typically, dashboards feature an array of symbols, signs, and warning lights that provide essential information about the car’s operations.
The vehicle dashboard, which was formerly a simple display of gauges and buttons, has experienced major changes in recent years. Dashboards must be robust, lightweight, technologically modern, and visually appealing. Material selection is critical, with polyvinyl chloride (PVC) being a common option due to its versatility and ability to make both stiff and flexible components. Another important factor to consider is weight reduction since lighter dashboards can help increase fuel economy. Furthermore, the use of digital displays has become more frequent, giving drivers greater control and access to critical information. Beyond its role in the driving experience, the dashboard can also serve as a valuable data hub, offering insights into employee and customer behavior through various data streams. This diverse range of functionalities necessitates different manufacturing processes. Injection molding remains the primary method for stiff dashboards, while vacuum thermo-forming and flaming/plasma treatment processes are employed for covered and foamed dashboards respectively. As technology and consumer demands continue to evolve, the automotive dashboard is poised for further innovation and transformation.
For instance, in March 2024, Mahindra & Mahindra, an Indian automotive manufacturer, showcased the future of its electric vehicle lineup with the XUV e9, featuring a unique triple-screen dashboard. This revolutionary design places a primary infotainment screen next to a specialized screen for the front passenger, allowing for improved entertainment and individual user experiences.
Smart and Connected Dashboards are Expected to Fuel the Market Growth
The Internet of Things (IoT) and Artificial Intelligence (AI) developments currently fueling the rise of connected vehicles are driving the market growth. The driving experience is being transformed by smart driver-aid technologies combined with smart and connected dashboards. Prominent manufacturers are navigating previous limitations related to data transfer and security, positioning connected clusters as a primary product. Smart dashboards are positioned as key players in the connected car ecosystem, solving issues including a lack of real-time data, navigation, and information for preventive maintenance. These customizable information hubs, receiving data from various sources such as the telematics system, offer a comprehensive and convenient experience for drivers, making them an asset for automakers seeking a competitive edge in the evolving market.
For instance, in July 2023, XPeng, the Chinese new energy vehicle startup, introduced a new cockpit system for its vehicles, allowing users to customize functions based on their preferences. The system detects triggering conditions and initiates services, such as automatic “rapid cooling” when high temperatures are detected. The system offers over 350 vehicle-side capabilities, atomically combined, and allows users to share customized scenarios through WeChat, Weibo, and the XPeng mobile app. XPeng plans to extend this functionality to other models in the future, offering enhanced customization and user experience within the vehicle.
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Custom Dashboard and New Interior Trims are Expected to Propel Aftermarket Dashboard Market Growth
Growth in the aftermarket dashboard market is anticipated due to the increasing demand for personalization and modification. A quick and economical method to improve the interior design of any car, from performance-focused to luxury cars, is using a dash kit. These kits are available in a variety of materials, including plastics. Due to their lightweight, moldable, and shock-absorbing qualities, polypropylene and polyurethane are common options. Dash kits are available in a variety of pricing structures and operations. With so many options in the market, consumers may make informed judgments and improve their driving experience with customizations.
For instance, Carbon fiber is a widely used material in the automotive industry. Its custom dash kits are globally accessible, bringing style to the next level and providing a variety of possibilities for vehicles’ interior customization.
Growing Demand for HUDs in Vehicles is Expected to Drive Market Growth
The growing demand for Head-Up Displays (HUDs) in cars is expected to propel significant growth in the automotive dashboard market. Conventional dashboards in cars make information easily accessible, however, they force drivers to look away from the road, which could be dangerous. On the other hand, HUDs allow drivers to keep their eyes on the road while projecting important data straight onto the windshield. Present HUDs constantly suffer from drawbacks such as limited display content, expensive implementation costs, and potential obstacles in specific car types. HUD use is anticipated to increase as cost-effectiveness and technology progress, creating opportunities for market growth.
Furthermore, advancements in Aerial HUDs bring the combination of a dashboard and a HUD, retaining the benefits of both and resolving the problem. This provides a better display than standard HUDs and more information than wind shield-type HUDs.
For instance, in February 2022, Maruti Suzuki introduced the first HUD technology in India in Baleno. Initially exclusive to the top-tier Alpha trim, this feature displayed crucial data such as speed and gear position. Later, the Toyota Glanza, a rebadged Baleno, incorporated HUD in its V variant. The trend continued with the updated Maruti Brezza in 2022, which also integrated a 360-degree camera for enhanced safety. The Brezza’s HUD offers advanced features including turn-by-turn navigation, accessible through Over-The-Air (OTA) updates, surpassing Baleno’s capabilities and setting a new standard for in-car displays.
The automotive dashboard serves as the central hub of vehicle interiors, providing drivers with crucial information, controls, and connectivity features. As vehicles evolve to embrace advanced technologies and digital interfaces, automotive dashboards play an increasingly integral role in enhancing the driving experience and ensuring passenger safety. In this section, we explore the size and significance of the automotive dashboard market, shedding light on its evolution, current landscape, and future prospects.
Evolution of Automotive Dashboards: The automotive dashboard has undergone a remarkable evolution since its inception, evolving from simple instrument panels with analog gauges to sophisticated digital interfaces with touchscreen displays and connectivity features. Early dashboards primarily focused on providing essential information such as speed, fuel level, and engine temperature. However, advancements in electronics, materials, and design have transformed dashboards into multifunctional command centers equipped with navigation systems, infotainment displays, climate controls, and driver assistance features.
Market Size Analysis: The automotive dashboard market has witnessed steady growth in recent years, driven by several key factors:
- Technological Advancements: The integration of advanced technologies such as LCD, OLED, and TFT displays has enhanced the functionality and aesthetics of automotive dashboards, driving demand for premium features and customizable interfaces.
- Consumer Preferences: Changing consumer preferences and expectations regarding vehicle interiors have spurred automakers to invest in innovative dashboard designs and materials, catering to diverse tastes and lifestyle preferences.
- Regulatory Requirements: Stringent safety and emissions regulations have influenced dashboard design and layout, necessitating the integration of features such as airbag deployment indicators, tire pressure monitoring systems, and electronic stability control.
Market Segmentation: The automotive dashboard market can be segmented based on various factors, including:
- Type of Dashboard: Analog, digital, and hybrid dashboards
- Vehicle Type: Passenger cars, commercial vehicles, electric vehicles
- Technology: LCD displays, OLED displays, TFT displays, touchscreens
- End-User: Original equipment manufacturers (OEMs), aftermarket suppliers
Future Outlook: The future outlook for the automotive dashboard market is characterized by innovation, customization, and connectivity. Key trends shaping the market’s trajectory include:
- Integration of AI and IoT: The incorporation of artificial intelligence (AI) and Internet of Things (IoT) technologies into automotive dashboards enables predictive analytics, personalized recommendations, and seamless connectivity with other devices and services.
- Enhanced User Experience: Automakers are focusing on enhancing the user experience by offering intuitive interfaces, voice-activated controls, and immersive displays that prioritize safety, convenience, and accessibility.
- Electric and Autonomous Vehicles: The proliferation of electric and autonomous vehicles is driving demand for advanced dashboard features such as range indicators, energy consumption monitors, and autonomous driving interfaces tailored to the needs of electric and self-driving vehicle owners.
Conclusion: As automotive technology continues to evolve, the role of the dashboard as a focal point of vehicle interiors will become increasingly prominent. By embracing innovation, customization, and connectivity, stakeholders in the automotive dashboard market can navigate the complexities of the evolving automotive landscape and meet the evolving needs and expectations of drivers and passengers worldwide.
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