The key factors driving the baby shampoo & conditioner market are increasing consumer spending on baby care products, rising disposable income, and a growing baby birth rate.
According to the TechSci Research report, “Baby Shampoo & Conditioner Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global baby shampoo & conditioner market is expected to grow during the forecast period due to rising acquisitions & mergers and the growing demand for natural and organic baby products.
Parents are employing shampoo and conditioner to prevent tangled baby hair leading to knots and hair loss. Shampoo and conditioners are used to moisturize and nourish baby’s hair. Parents are more likely to purchase shampoo and conditioner that are suitable for all types of hair, which is a big market trend. Due to parents’ increased concerns regarding baby’s health and hygiene, manufacturers are focusing on satisfying consumer wants and wishes.
Because of increased literacy rates and the number of working women, consumers are becoming more aware of the variety of uses for baby grooming products. A vast majority of these shampoo and conditioner sales are projected towards women because these products are soft enough for baby’s skin and have anti-bacterial properties with a pleasant aroma.
However, the prevalence of hazardous chemicals like phthalates and formaldehyde in shampoos is restricting the market’s ability to grow. . In the current digital age, people are more connected and educated about what should be chosen based on the needs of the baby. The way the product is created and how the market develops is significantly impacted by governmental limitations and social media trends.
To shield infants from potentially dangerous substances, customers prefer to use organic shampoo on their babies. As a result of this, the market for organic shampoo and conditioner is expanding favorably. Online stores sell various baby’s products at low prices, such as baby shampoo that comes in a variety of types, including herbal shampoo, herbal anti-dandruff shampoo, aloe vera shampoo, tearless shampoo, and shampoos for eczema, cradle cap, and many others.
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The global baby shampoo & conditioner market is segmented based on product type, type, distribution channel, region, and competitive landscape.
Based on product type, the market is segmented into medicated and non-medicated. Among these, the non-medicated segment has a significant share in the market during the forecast period. Different forms of surfactants are present in non-medicated products, which condition hair and eliminate excess oil from the scalp and hair.
Based on type, the market is segmented into organic and non-organic. Among these, the non-organic segment has a significant share in the market during the forecast period. The segment is being driven by several factors, including affordability, ease of availability.
Also, the organic baby shampoo & conditioner segment is the fastest growing in the market during the forecast period as a result of consumers’ preference for using organic shampoo for their children to ensure that they are not exposed to any harmful chemicals. The popularity of organic shampoo and conditioner is being positively impacted by this factor. Another trend driving the expansion of organic shampoo and conditioner is rising consumer preference for quality and safe products over price.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacy & drug stores, specialty stores, convenience stores, online, and others (direct sales). Among these, the online segment is the fastest-growing segment in the market during the forecast period. Younger moms’ purchasing decisions are greatly influenced by social media marketing. Favorably, the online segment is expanding as e-commerce becomes more widely used.
Key market players operating in the global baby shampoo & conditioner market include:
- Johnson & Johnson Services, Inc.
- Unilever PLC
- Himalaya Wellness Company
- The Clorox Company (Burt’s Bees)
- MOTHERCARE (INDIA) LTD.
- Artsana SpA (Chicco)
- PZ Cussons (UK) Ltd
- Weleda UK Ltd.
- California Baby®
- Pigeon India Pvt. Ltd, etc.
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“Consumer demand for natural and sustainable products has been growing globally, which has fueled the market for infant shampoo and conditioner products made with organic or natural ingredients. The leading companies with the industry’s strong marketing campaigns are also contributing to the sector’s expansion. The market for baby shampoo and conditioners is expanding at an accelerated rate due to the rise in the rate of child personal care product adoption rate.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Baby Shampoo & Conditioner Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Medicated, Non-Medicated), By Type (Organic Vs. Non-Organic), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Convenience Stores, Online, and Others (Direct Sales)), By Region, By Company, has evaluated the future growth potential of baby shampoo & conditioner market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of baby shampoo & conditioners globally.
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