Market Synopsis: Global Brown Rice Market
Rice is one of the major staple food consumed across the world by more than half of the population of world. Rising health consciousness among consumers and their preference for high-nutrient rice provided by brown rice which includes magnesium, niacin, vitamin B, and phosphorus. With its high nutrition values, it is considered as healthy diet for growing babies and toddlers. These are some of the major factors which anticipated to boost the growth of the global brown rice market during the estimated period. The manufacturers are focusing on launching new brown rice brans and making renewed efforts to attract health-conscious people. The uncertain situation due to the coronavirus may affect the trend of the global brown rice market in the next few years. The global brown rice market is expected to register steady growth during the forecast period, 2022-2030.
Impact of Covid-19 pandemic on market
COVID-19 crisis impacted manufacturers involved in various industries and obstructed the entire supply chain, from raw materials to end product delivery. Moreover, government and policymakers are mostly engaged in handling and controlling the medical crisis to meet a healthy and safe environment for the nation’s population. The lack of understanding to manage economic risks and the business sector is expected to put the economic and industrial growth towards vulnerability. The report will include the impact of COVID-19 on the target market in detail.
Market Dynamics: Global Brown Rice Market
Fibre is present in brown rice which improves the bowel movement and promotes weight loss. In addition it is rich in antioxidants which helps in removal of free oxygen radicals, are some of the major factors which helps to increase the demand in the brown rice market.
However, the short storage life of brown rise and it is difficult to digest for convalescent patients with weak digestion might hamper the growth of the market global brown rice market over the forecast period.
The market player has an opportunity to invest in an emerging market to gain more sales benefit over the forecast period. Moreover, innovation in packaging, availability of ready to cook product will impact the market growth.
Market Segmentation: Global Brown Rice Market
The global brown rice market is segmented based on type, length, distribution channel, and regions.
The global brown rice market is segmented based on the type as sweet brown rice, and brown basmati rice. The brown basmati rice holds the major portion of the global brown rice market. Basmati comprises of long grain, whereas sweet type consists of medium and short grain. Sweet type also known as sticky has higher starch content.
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Based on length, the targeted market is segmented as short grain, medium grain, and long grain. Long grain has higher share in brown rice market with their growing use in social gatherings and various dishes including pilaf and stir fry as after getting cooked these become firm and remain separate.
Regional Overview: Global Brown Rice Market
In the region, the global Brown Rice market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Asia Pacific holds the major portion of the market share of global brown rice market owing the presence of largest producers and consumers of grains as it is considered as a staple food in this region. Countries of this region like Bangladesh, India, Thailand and Pakistan are major producers of brown rice approximately 90% of the total production. North America has significant market share in brown rice market during the forecast period owing with increasing population and increasing health consciousness among them.
Competitive Landscape: Global Brown Rice Market
The key players operating in the global Brown Rice market include Asia Golden, T.K. Mills, Shiva Shellac & Chemicals, Daawat, Amira Nature Foods, Riviana Foods, Chandrika Group, Ebro Foods, Sun Food LLC, Agistin Biotech, LT Foods Limited and other players. Investment in new product categories with a differentiated pricing strategy enables the manufactures to lure new customers and gain prominent market share in the various product category.
Detailed Segmentation: Global Brown Rice Market
| Attribute | Details |
| The base year for estimation | 2021 |
| Forecast period | 2022-2030 |
| Market representation | Revenue in USD Million & CAGR from 2022-2030 |
| Market Segmentation | By Type – Sweet Brown Rice and Brown Basmati Rice
By Length – Short-Grain, Medium-Grain, and Long-Grain By Distribution channel – Store and Non-Store |
| Regional Scope | North America – U.S., Canada
Europe – Germany, UK, Spain, France, Italy, Russia, Rest of Europe Asia Pacific – Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America – Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa – South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
| Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2028. For the purpose of this study, analyst has segmented the global brown rice market report based on the type, length, distribution channel and region.
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Global Brown Rice Market, By Type:
- Sweet Brown Rice
- Brown Basmati Rice
Global Brown Rice Market, By Length:
- Short-Grain
- Medium-Grain
- Long-Grains
Global Brown Rice Market, By Length:
- Store
- Non-Store
Global Brown Rice Market, By Region:
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
Company Profile:
- Asia Golden*
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- T.K. Mills
- Shiva Shellac & Chemicals
- Daawat
- Amira Nature Foods
- Riviana Foods
- Chandrika Group
- Ebro Foods
- Sun Food LLC
- Agistin Biotech
- LT Foods Limited