The report is titled as ‘Feminine Hygiene Market: Opportunity Analysis and Future Assessment 2020-2028’. An overview of conceptual frameworks, analytical approaches of the feminine hygiene market is the main objective of the report, which further consists the market opportunity and insights of the data involved in the making of the respective market. Feminine hygiene market is expected to grow with significant rate in the near future.
The global feminine hygiene market in 2020 is estimated for more than US$ 20.5 Bn and expected to reach a value of US$ 32.5 Bn by 2028 with a significant CAGR of 5.9%.
Feminine Hygiene Introduction
An average woman, during her lifetime, has more or less 13 cycles every year for about 37 years, and spends more than 6 years of that period menstruating. Disposable absorbent products for feminine hygiene during menstruation as well as personal care products for general use to maintain hygiene are an essential part of life for millions of women worldwide. In the era of 1920s, the tissue paper technology transformed into feminine personal care products as it conveyed solutions to feminine hygiene protection. These initial menstrual pads further encouraged in creating a whole new category of disposable women’s hygiene solutions while playing a huge role in shedding light to the broader issue of women’s health and hygiene and sanitary protection issues in modern society.
The category of feminine hygiene products comprises personal care products used by women, formed in layers of cushioned cotton fabrics and different layers of extra absorbent plastics and polymers, which is impassable to liquids. These feminine hygiene products include sanitary pads/napkins, panty liners, tampons, menstrual cups, and feminine hygiene wash.
Feminine Hygiene Market Dynamics
The growing awareness and literacy among women all around the world is one of the major drivers that is expected to boost the growth of the global feminine hygiene market in the near future. Literacy is the most basic and fundamental element to broaden the mindset of the society regarding these sensitive subjects. The rising literacy rate among women in today’s times have the potential to positively propel the growth of the global feminine hygiene market in the coming years.
However, there is still a common stigma with respect to the menstrual cycle of women in few regions across the world. The needs of the women who menstruate are often overlooked in some of the rural areas, which may act as a restraint for the growth of the global feminine hygiene market. Nevertheless, there are several awareness campaigns who help in spreading knowledge and normalising menstruation in women in different areas of the world.
Moreover, there are several varieties of personal care products made available to women for their personal hygiene and care, which acts as a positive factor for further augmentation of the global feminine hygiene market during the forecast period.
Feminine Hygiene Market Key Players
Some of the key participating players in global feminine hygiene market are
 Procter & Gamble Co.
 Edgewell Personal Care Company
 Kimberly-Clark Corporation
 Johnson & Johnson
 Unicharm Corporation
 Ontex
 Lil-Lets Group Ltd.
 PayChest Inc.
 Svenska Cellulosa Aktiebolaget
 Kao Group
 First Quality Enterprises, Inc.
 Hengan International Group Co.
Feminine Hygiene Market Segmentation
The global Feminine Hygiene Market is segmented on the basis of product type, distribution channel, and region.
On Basis of Product Type
 Sanitary Pads
 Tampons
 Panty Liners
 Feminine Hygiene Wash
 Menstrual Cup
 Disposable Razors and Blade
Distribution Channel
 Supermarkets/Hypermarkets
 Pharmacies & Beauty Stores
 Drug Stores
 Convenience Stores
 Online Purchase
By Region
 North America
 Latin America
 Europe
 Asia Pacific
 Middle East
 Africa
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