Global frozen vegan pizza market is projected to witness a CAGR of 10.04% during the forecast period 2024–2031, growing from USD 1004 million in 2023 to USD 2158.43 million in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
As frozen vegan pizza does not contain any animal products in its production. It is prepared by using plant-based ingredients such as soy or nuts for cheese and vegetables for toppings. It is beneficial for those people who do not eat animal-based products or suffer from any health-related issues, these are pre-prepared pizzas that are assembled, cooked, and then frozen to preserve the freshness and flavor, which saves time and energy and provide taste at the same time.
The growing demand for plant-based and environmentally friendly alternatives in frozen vegan pizza and shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenience options. Consumers get attracted by the positive reviews of vegan influencers and try out the vegan pizza, which ultimately boosts the market growth.
Growing Demand for Plant Based Alternatives to Drive the Market Growth
As the awareness about the environmental impact of food production rises, there is a growing demand for plant based frozen pizzas. With expanding concerns about animal welfare and climate change, consumers are increasingly seeking products that align with ethical environmental values. Frozen vegan pizza offers an easy option for those looking to reduce their carbon footprint and support brutality-free food choices. These pizzas minimize the ecological impact associated with traditional meat and dairy products by opting for plant-based ingredients. The trend underscores the broader movement towards a more eco-conscious lifestyle and establishing the importance of balanced food options, driving the market growth.
For instance, in 2023, General Mills (DiGiorno) and Nestle (Tombstone) collaborated and introduced new frozen pizzas performing plant-based meats and dairy alternatives, catering to the growing demand for vegan and plant-based options.
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Convenience of Frozen Vegan Options in Busy Lifestyles
As there is a growing shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenient options, which taste good and healthier at the same time and frozen vegan options pizza stand out perfectly. It offers consumers a quick and easy meal option that can be prepared with minimal efforts at home, saving time and energy. Frozen vegan pizzas are in demand due to their variety in taste and dietary preferences without compromising the actual aroma. They come in a variety of sizes, flavors, and crust sizes with eco-friendly packaging to accommodate a range of customers. The convenience and adaptability of frozen pizzas are driving the demand for market growth.
For instance, according to an article published by Glanbia Plc, states that with household contribution of 70.6%, frozen pizza is playing an important role in the frozen market. Millennials and gen-Z have been identified as core purchasers of frozen pizza. Their busy lifestyles need a convenient meal solution as a priority; hence the frozen vegan pizza manufactures are using innovative taste and nutrition to maintain this demographic attention.
Positive Media Coverage of Vegan Communities Through Social Media Platforms
Vegan lifestyle is a choice and movement which is becoming increasingly popular now a days, especially with the help of positive media coverage of vegan communities through social media platforms. Campaigns run by influencers and vegan communities through online platforms can notably foster visibility and preference for products such as frozen vegan pizza. As vegan influencers share their positive experience on social media platforms as they cater to a larger audience, it creates a huge impact. The consumers get attracted by their positive reviews and try vegan pizza which ultimately boosts the market growth.
For instance, in July 2023, there is a notable shift of 4% of meat consumers in the United States through Tofurky, a well-known vegan frozen pizza brand, who uses a combination of social media platforms and influencer to market and promote their products.
North America Dominates Frozen Vegan Pizza Market
North America dominates global frozen vegan pizza market due to various factors such as many health-conscious consumers give priority to plant-based eating habits and pizza is one of the most consumed fast foods which hold a major share and caters vast audience. In addition, in this region there is a strong presence of food startups companies offering a diverse range of vegan products, especially pizza. The extensive availability of these products in supermarkets and fast-food stores majorly contributes to North America dominance. The vegan frozen pizza market analysis indicates that frozen pizza production in North America experienced a substantial growth of around 20% in the past few years.
For instance, in September 2023, Daiya foods, a U.S. based vegan frozen food company launched the world’s first pyramid scheme with a purpose states, ‘one that brings you free pizza.’ This campaign aims to attract and inspire all types of non-vegans’ consumers to try plant-based gluten free pizzas. This strategic move encourages people to create interest in vegan pizzas.
Future Market Scenario (2024–2031F)
- Ease of availability of the frozen vegan pizza in nearby retail stores further drives market growth.
- Collaborating with influencers for recipe guidance and recommendations to connect with consumers will drive the market growth.
- Reducing high cost and offering customizable pizza kits for home cooking experience, boosts market growth.
Report Scope
“Frozen Vegan Pizza Market Assessment, Opportunities and Forecast, 2017–2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global frozen vegan pizza market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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