Global Powdered Food Color Additives Market size is estimated to reach $4.3 billion by 2027, growing at a CAGR of 13.9% during the forecast period 2022-2027. Powder food coloring is an entirely dry form of food dye with no liquid. It is ideal for blends that are sensitive to the quantity of included liquid like chocolate or macarons. Color additives are accessible for application in food as either “dyes” or “lakes”. Dyes dissolve in water, however, are not soluble in oil. Dyes are produced as powders, granules, liquids or additional special purpose forms. They can be utilized in beverages, dry mixes, baked goods, confectionery, dairy products, pet foods and an assortment of additional products. Lakes are the integration of dyes and insoluble material. Food additive Curcumin has been extensively utilized in the food industry as a typical natural pigment for a long time. It is principally utilized for the dyeing of canned food, sausage products, and soy sauce products. Beta Carotene is a powerfully-colored red-orange pigment that is plentiful in plants and fruits. It is a free-flowing powder, and is frequently utilized as a coloring agent in foods like margarine. Absorption of Beta Carotene is improved if consumed with fats, owing to carotenes being fat soluble. Acquiring colors from natural sources can be expensive and their quality can change. To conquer this, chemists have discovered ways to make identical colors in the laboratory. This enhances their purity and may also be priced lower. Nature identical colors are absolutely the identical molecules discovered in natural sources; however, they are prepared synthetically. The principal chemical classes are: flavonoid, discovered in numerous flowers, fruits and vegetables indigoid, discovered in beetroot carotenoids, discovered in carrots, tomatoes, oranges and most plants. Carrots include an orange molecule termed beta-carotene which is portion of this group. Owing to their reduced volatility and considerable stability, antioxidants allow keeping up the level of nutrients, taste, texture, freshness, color and functionality of food. Apart from their application as additives, they have potential utilization as food supplements (Franco et al., 2019). Natural pigments, food compounds, are accountable for the colour of the products. These additives can convey, to expand or restore the color of the product, if it has been lost while processing. A typical Global Powdered Food Color Additives Industry Application is in the food industry in distinct food items like beverages, dairy products and meat products.
The surging demand for clean label and natural constituents including natural pigments like curcumin is set to drive the Global Powdered Food Color Additives Market. The soaring application of food colours for maintaining the color owing to changes in food storage, offering decorative appeal, camouflaging the defects and retaining the freshness of food for lengthy periods of time is set to propel the growth of the Global Powdered Food Color Additives Market during the forecast period 2022-2027. This represents the Global Powdered Food Color Additives Industry Outlook.
Report Coverage
The report: “Global Powdered Food Color Additives Market Report – Forecast (2022-2027)” by Industry ARC, covers an in-depth analysis of the following segments in the Global Powdered Food Color Additives Market.
By Product Type: Natural, and Synthetic.
By Application: Beverages, Dairy Products, Meat Products, Bakery & Confectionery, Savories & Snacks, Others.
By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others.
By End Use: Commercial, Household.
By Geography: North America (U.S, Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia, Rest of South America), and Rest of The World (Middle East, Africa).
Key Takeaways
Geographically, Europe (Global Powdered Food Color Additives Market) accounted for the highest revenue share in 2021 and it is poised to dominate the market over the period 2022-2027 owing to the surging inclusion of food color in numerous foods like snack foods, margarine, cheese, jams and jellies, and desserts, drinks and more together with the surging spotlight on Beta Carotene attributed to its wonderful antioxidant characteristics that back the human body against oxidative stress brought about by metabolism and aging in the European region.
Global Powdered Food Color Additives Market growth is being driven by the expanding application and versatility of natural pigments like curcumin, powered food color which may be both water soluble and alcohol soluble and to compensate for color losses succeeding exposure to light, air, moisture and alterations in temperature. However, the application of artificial colorings like Red 40 and Yellow 5 can bring about allergy-like reactions and hypersensitivity and this is one of the major factors hampering the growth of Global Powdered Food Color Additives Market.
Global Powdered Food Color Additives Market Detailed Analysis on the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Global Powdered Food Color Additives Market report.
Global Powdered Food Color Additives Market: Market Share (%) By Region, 2021
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Global Powdered Food Color Additives Market Segment Analysis – By Product Type
The Global Powdered Food Color Additives Market based on product type can be further segmented into Natural Powdered Food Color Additives and Synthetic Powdered Food Color Additives. The Natural Powdered Food Color Additives Segment held the largest Global Powdered Food Color Additives market share in 2021. This growth is owing to the surging demand of more natural products like curcumin by consumers worldwide. The health improving features of natural colors integrated with the organic characteristics in natural products are heightening the appeal of Natural Powdered Food Color Additives. The soaring demand and inclination of consumers towards minimally processed foods and health-advancing characteristics of natural colorants are further propelling the growth of the Natural Powdered Food Color Additives segment.
Furthermore, the Natural Powdered Food Color Additives segment is estimated to grow with the fastest CAGR of 12.3% during the forecast period 2022-2027 owing to the heightening application of natural powdered food color additives like beta carotene in energy drinks and in dairy products like ice-cream and yoghurt.
Global Powdered Food Color Additives Market Segment Analysis – By Application
The Global Powdered Food Color Additives Market based on application can be further segmented into Beverages, Dairy Products, Meat Products, Bakery And Confectionery, Savories And Snacks and Others. The Bakery And Confectionery Segment held the largest Global Powdered Food Color Additives market share in 2021. This growth is owing to the surging application of artificial colors to add color to frostings, cake batters, breads, cookies, muffins and fillings and also the principal application of curcumin in confectionery and bakery products amidst other food categories. Powder food coloring is an entirely dry form of food dye with no liquid and it is ideal for blends that are sensitive to the quantity of included liquid like chocolate or macarons. The soaring application of powder food coloring with crystal sugar and meringues is further propelling the growth of this segment.
Furthermore, the Beverages segment is estimated to grow with the fastest CAGR of 13.7% during the forecast period 2022-2027 owing to the extensive application of natural food color additives like beta carotene in carbonated soft drinks, energy drinks, juice-based drinks and other beverages.
Global Powdered Food Color Additives Market Segment Analysis – By Geography
The Global Powdered Food Color Additives Market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America and Rest of the World. Europe (Global Powdered Food Color Additives Market) held the largest Global Powdered Food Color Additives market share with 35% of the overall market in 2021. The growth of this region is owing to the significant role of key players in broadening their existence by way of innovation and application of principal natural resources in the European region. Clean label constituents are in great demand owing to the proliferating health awareness of consumers in the European region. The systematic regulation of food colors as food additives, under a comprehensive set of regulations, for food and improvement agents is further propelling the growth of the Global Powdered Food Color Additives Market Share in the European region.
Furthermore, the Asia-Pacific region is estimated to be the region with the fastest CAGR of 14.5% over the forecast period 2022-2027. This growth is owing to factors like the soaring levels of production in countries like New Zealand and Australia in the Asia-Pacific region. The flourishing food sector in countries like Japan, India and China is further fueling the progress of the Global Powdered Food Color Additives Market in the Asia-Pacific region.
Global Powdered Food Color Additives Market Drivers
Surging Applications of Powdered Food Color Additives are Projected to Drive the Growth of Global Powdered Food Color Additives Market:
A color additive is any dye, pigment or substance that when included or used in a food, drug or cosmetic, or to the human body, has the capacity (alone or by way of reactions with additional substances) of rendering color. The U.S. Food And Drug Administration (FDA) is accountable for regulating all color additives to guarantee that foods including color additives are secure to consume, involve only certified constituents and are precisely labeled. During fiscal year 2002, FDA certified batches depicting a total of 16.5 million pounds of color additives, much of it for food applications. Certified colors are synthetically manufactured (or human made) and utilized extensively owing to their ability to provide a powerful, consistent color, being less high-priced, and mixing more effortlessly to develop an assortment of hues. A powdered color is utilized most frequently in applications where water is forbidden, like in chocolate and dry mixes. Powder Food Coloring generates the most deep, ultra-dark level of color. Powder food coloring is perfect for tinting chocolate, dry mixes, and anywhere water is forbidden. It may be utilized to color hard candy and lollipops. Those colorful clouds of powder that runners relish in a Color Run is usually a blend of a tiny quantity of powdered food coloring and corn starch. The surging applications of Powdered Food Color Additives are therefore fueling the growth of the Global Powdered Food Color Additives Industry during the forecast period 2022-2027.
Soaring Innovations in Food Colors are Expected to Boost the Growth of the Global Powdered Food Color Additives Industry:
The Regulation on food additives (EU No 1333/2008) does not distinguish between synthetically or naturally derived color additives and thus all these colors are labelled with an E-number. There are 40 certified food color additives, labelled with E-numbers ranging from E100 to E180, of which 15 are of synthetic origin and 25 of natural of nature identical origin. Natural food colors like vibrant green, yellow and natural blue shades, observed soaring demand. Food color makers expanded the generation of carotenoid pigment and food color derived from Spirulina extract, which offered vibrant yellow and bluish tint, respectively. Snowballing intake of confectionary and baked food items, like cakes, and multiplying consumption of beverages with natural food coloring have broadened the acceptance of these pigments amidst makers. Acceptance of Spirulina extract and carotenoid pigment in dietary supplements and additional nutraceutical tablets and capsules have promoted the sales of natural food colors. In 2019, a leading food coloring firm, Naturex, established an extraction line for spirulina-based food coloring supplying the budding demand for natural blue and green shades in beverages and confections. With surging demand of such dynamic colors, numerous food producers are heartened to capitalize on the demand for superfood Spirulina. Its antioxidant characteristics, great nutrient content, and vivid color permit producers to include a 100% natural and clean label constituent list in their portfolio. With the next colossal wave of innovation in natural food colors probable, volume sales of Spirulina extract are anticipated to hike significantly in the next ten years. The soaring innovations in food colors are therefore driving the growth of the Global Powdered Food Color Additives Industry during the forecast period 2022-2027.
Global Powdered Food Color Additives Market Challenges
Challenges of Food Color Additives are Hampering the Growth of the Global Powdered Food Color Additives Market:
The most extensively utilized dyes are Red 40, Yellow 5, and Yellow 6 – responsible for 90% of all dyes applied. They include carcinogens and may bring about allergic reactions. Every year, around 15 million pounds of synthetic dyes go into the U.S. food supply (well, the “processed” U.S. food supply). Since 1955, the intake of food color additives has heightened by five times owing to the large consumption of processed foods in the U.S. The application of coloring additives in food is challenged with debate. On a worldwide scale, the utilization of colors in food has encountered challenges with disagreement, specifically when included in high doses (like, when surpassing the recommended doses). Nonetheless, at the industrial level, the demand for natural colors for food processing is surging, mostly owing to concerns regarding health hazards caused by certain synthetic additives that can be toxic at metabolic, physiological and toxicological levels. Considering, among others, genotoxic and carcinogenic hazards, urticaria, asthma, nausea, eczema, bronchitis, bronchitis, bronchospasm, headache, decreased blood coagulation and hyperactivity, in the European Union, only the authorized application of natural food colours and those synthesized equally to the natural are clearly regulated. Natural food color additives give rise to certain side effects when utilized repeatedly. Over consumption or extended application of turmeric, however, is recognized to bring about gastrointestinal ailments like ulcers. Certain side effects of paprika are allergic reactions, specifically in people with low tolerance for peppers and as per one investigation, latex, gastrointestinal diseases, colds, and the flu. High doses of saffron can bring about allergies, poisoning, and miscarriages. There have also been reports of drowsiness, dizziness, anxiety, jaundice, worsened asthma, bloody urine and diarrhoea, nosebleeds, hyper sexuality, and impulsive behaviors. These issues are thus hampering the growth of the Global Powdered Food Color Additives Market.
Global Powdered Food Color Additives Industry Outlook
Product innovation and novel product launches, utilization of principal natural resources, mergers and acquisitions, expansions, partnerships, technological advancements, production of odorless food colors and R&D activities are key strategies adopted by players in the Global Powdered Food Color Additives Market. The top 10 companies in the Global Powdered Food Color Additives Industry Outlook are:
Amrut International
GNT Group B.V.
AmeriColor Corp.
Kalsec Inc.
Sensient Colors LLC
Williamson & Co. Inc. (DDW)
Ajantha Chemical Industries
LorAnn Oils
MSK Ingredients
Garden Flavours Co. Pvt. Ltd.
Recent Developments
In October 2021, as portion of its 2025 strategy to extend the portfolio of its global Taste & Wellbeing business, Givaudan declared that it has attained an agreement to gain DDW, The Color House, a U.S. based natural color firm. The acquisition will permit Givaudan to become a global leader in natural colors, improving its capability to develop “Feel Good” Food Experiences by way of its comprehensive portfolio of taste and sense solutions.
In March 2021, Kalsec®, a leading worldwide manufacturer of natural spice and herb extracts, colors, food protection and hop extracts for the food and beverage industry, launched DuraShield™ Antimicrobial Natural Food Protection Blends. This rare product tackled the improved synergies of natural antioxidants integrated with natural antimicrobials to enhance both shelf life and food safety in an assortment of applications, inclusive of meat and poultry, deli salads, dips, sauces and dressings.
In May 2020, GNT Group introduced two novel EXBERRY® Coloring Foods that convey bright orange shades in powder and oil-dispersible formats. Prepared from paprika and carrot, the novel Brilliant Orange products offer solutions for a series of uses. The EXBERRY® Shade Brilliant Orange powder is oil-soluble and water-dispersible. This concludes the Global Powdered Food Color Additives Industry Outlook.