Global 3D billboard market is projected to witness a CAGR of 10.40% during the forecast period 2024-2031, growing from USD 5.27 billion in 2023 to USD 11.63 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
Generally, people are exposed to anywhere from 6,000 to 10,000 advertisements from businesses, which demonstrates the advertisement industry is on a growth trajectory, contributing to the growth of the global 3D billboard market size. Eye-catching 3D billboards delivering unique and captivating visual experiences make traditional advertisements look trivial in the digital age. 3D billboards leverage the latest technology innovations such as anamorphic, holograms, and augmented reality display technology to convincingly portray a comprehensive emotional connection narrative directly to a larger audience. Companies that use this latest technology for their advertisement have seen a rise in recognition, memory, and conversion rates from billboards. These billboards are an excellent advertising alternative in the competition to gain attention and connection with consumers. Therefore, rapidly developing smart cities around the world are contributing to the global 3D billboard market trend in the forecasted period.
Innovative technological advancements are rapidly growing the global 3D billboard market share by converting traditional ads into captivating experiences. Holographic billboards project live pictures that interact with humans, while anamorphic projections provide striking 3D illusions. By superimposing digital material on the actual environment, augmented reality (AR) goes one step further and enables customized interactions with smartphones or AR glasses. These developments increase engagement, sharpen memory, and better capture attention. They also offer insightful data on the effectiveness of advertisements, which aids firms in optimizing their tactics.
For instance, in June 2023, Lighthouse Technologies Limited reported the worldwide launch of the new Supreme II Series, which gives clients an extra decision of a slim and lightweight display arrangement while keeping the magnificent picture quality simultaneously.
Rise in the Digital Out-of- Home (DOOH) Advertising
The 3D billboard market is expected to expand over the forecast period as the digital out-of-home (DOOH) advertising industry is booming and adopting innovative technologies for creating compelling viewer experiences. Additionally, there are augmented reality and facial recognition technological capabilities, all of which represent ingredients that are enabling companies to do more than just provide a 3D experience on a billboard. It allows digital 3D experiences and content that is personalized.
3D billboards can be strategically placed with the help of GPS tracking and sensor data available in DOOH to provide targeted advertisements even if it is difficult to pinpoint exactly who are the audience members. 3D technology not only provides prominent visibility but a premium outlook as well and that is why the top firms eye upon DOOH to market their brands. 3D billboards can be updated in real-time and seamlessly integrated across other channels with DOOH to broaden their ability to tell stories and engage audiences. This collaboration is scaling new heights with outdoor advertising, and there are unique benchmarks being set in creating brand experiences that leave a permanent impression on the audience when they see ads in public places.
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For example, in March 2024, Redken, a hair care brand, debuted its first-ever interactive Times Square billboard to promote its product, which can be experienced anywhere in the United States and on social media channels as it also incorporates augmented reality.
Enhanced Customer Engagement Revolutionizing 3D Billboard Market
Robust customer engagement is bringing about a shift in the global 3D billboard market growth, with advertisements turning more interactive and intriguing. Traditional ads are missing out on attention-grabbing ways to reach the masses relative to these 3D billboards that typically acquire better recall and brand recognition. AR and facial recognition technologies result in ads that are personalized, engaging, and, therefore, more resonant with a customer. This ensures that these ads remain refreshing and relevant by updating content in real-time and integrating with other digital channels. Despite the challenges in precise targeting and execution, given the singular and eye-catching feature of 3D billboards, they help brands cut through an increasingly crowded advertising landscape and deliver powerful ad experiences that resonate with consumers at a more meaningful level.
For example, in May 2023, Alpha & Jam, LLC., a leading media company in Africa, unveiled the largest 3D digital billboard, having an enormous 800 sq meter “Maslow” display in Nigeria, which is the country’s first true 4K billboard, reaching an estimated 800,000 people daily.
Government Initiatives Acting as Catalyst
The government has an important role in increasing income in the 3D advertising sector by improving technology and granting it tax benefits. It focuses on kind growth by allocating land to the billboards, i.e., simply displaying them along busy stops. Smaller businesses could both be equipped to go into the digital signage market and install competition from a position of strength with some financial assistance. Public-private partnerships help maintain the reliability of these billboards and ensure that they function seamlessly. Consumer protections that lead to honesty and trust are best suited for all, either for an ad or the public. As a result, these programs activate urban environments with inventive advertising solutions that serve communities and businesses, thereby catalyzing economic development.
For example, in December 2020, the Digital Government initiatives in Singapore focused on improving digital infrastructure, services and citizen engagement through online platforms, enhancing the government’s own digital capabilities to deliver more personalized, responsive and data-driven policies and services, and promoting the use of emerging technologies like cloud, AI and data analytics within the public sector.
Asia-Pacific Dominates the 3D Billboard Market
Asia-Pacific, led by China, is at the forefront of the 3D billboard market, showcasing state-of-the-art technology in cities, such as Beijing, Shanghai, Guangzhou, and Chengdu. These billboards employ advanced naked-eye 3D technology, providing viewers with immersive visual experiences. Similarly, South Korea and Japan are embracing this trend, exemplified by Seoul’s COEX Artium featuring a substantial 1,620 sq m 3D LED facade. These innovations are celebrated for their ability to captivate audiences and enhance the effectiveness of brand communication while also revitalizing urban landscapes. In 2024, Asia-Pacific continues to lead with its innovative approach to outdoor advertising, setting new standards in visual engagement and urban aesthetics.
Shinjuku 3D Cat Billboard in Tokyo, Japan, and Vivo X80 3D Billboard in Shenzhen, China, are great examples in the Asia-Pacific region, which showcases the opportunities in the 3D billboard market. The market benefits from supportive government initiatives such as the Beautification of Public Spaces and the promotion of tourism and local attractions in the regions to boost civic pride and identity.
Future Market Scenario (2024-2031F)
1. Growth in the global 3D billboard market will accelerate, driven by increasing demand for immersive advertising experiences.
2. Emerging technologies and advancements in 3D display capabilities will enhance the visual impact of billboards.
3. Market opportunities will expand as more businesses seek innovative ways to capture consumer attention in urban centers.
4. Investment in research and development will drive the evolution of 3D billboard technology, fostering new applications and market growth.
Report Scope
“3D Billboard Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global 3D billboard market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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