Global flexographic printing machine market is projected to witness a CAGR of 4.81% during the forecast period 2024-2031, growing from USD 2.96 billion in 2023 to USD 4.31 billion in 2031. Due to the advancement of printing technology, the increase in online printing services, and the use of eco-friendly paper sources, the market is adopting innovations. Flexographic printing involves innovative approaches such as advanced materials application, hardware enhancement, new types of inks, and recycling methods.
Additionally, value additions in automated flexographic printing machines promote overall market growth. Rising concerns about offline marketing, the development of the food and beverage sector, and globalization are some of the considered suppression parameters for the increase of the market. Eagerly preparing for the next generation of flexographic printing is likely to provide a company or a brand with chances. The dots of digital printing, automation, and plate-mounted solutions will continue to sustain the company’s agility and capacity to address current and future user needs. It is anticipated that future flexographic printing will be a combination of digital technologies and the existing traditional flexographic printing methods, which will help firms and brands embrace the concept of green package printing in the future. Thus, companies are focusing on advancing future-ready digital flexo technology.
For instance, in June 2024, Windmöller & Hölscher Verwaltungs SE (W&H) presented a new digital printing concept for flexible packaging. W&H demonstrated their solution to digital printing for the flexible packaging market at Drupa 2024. The concept machine is expected to be introduced in 2026. The creative method blends flexographic and digital printing. Up to seven inkjet and four flexo printing devices are there around the center cylinder, offering a variety of uses and adaptability.
Rapid Growth of E-commerce and Personalized Packaging to Propel Market Growth
Branding and rebranding products have become a trend with the access of the e-commerce industry as there are many retailers and suppliers venturing into new territories. A higher number of consumers are shifting to online shopping, pushing product packaging units to adopt efficiency and innovation. Furthermore, e-commerce provides an opportunity for businesses to market their products to a wider audience, increasing the importance of packaging components in enhancing brand loyalty and customer satisfaction.
Customization has become another rising trend in the market as end-users focus on delivering a personal experience to their end-users. Hence, businesses are using creative packaging and flexographic printing technology for different mediums for advertising, personalization, and on-demand labeling. Visual presentation of the product in relation to its packaging and effective marketing strategies helps in addressing this challenge. Moreover, technological advances, especially the advent of digital printing, have transformed the market dynamics. Companies are launching their printing machines with enhanced customization options.
For instance, in August 2024, Koenig & Bauer AG introduced the XD Pro CI Flexo press. Flexo next generation press that takes performance reliability, process consistency, and efficiency to new levels of productivity. Customized configurations through modular design incorporate many options, ensuring an efficient price-performance ratio. The machine uses solvent and water-based inks at speeds of up to 500m/min and is designed for cost-effective premium print quality on a wide variety of printing widths from 1,000-1,400 mm and substrate thicknesses.
Sustainability Concerns and Technology Advancements to Shape the Global Market Share
The growing environmental consciousness among people has influenced them to gravitate towards brands that exhibit sustainability. As a result, companies are inclined to use sustainable packaging materials such as biodegradable plastics, recycled paper, and compostable materials. In many regions, more laws that protect the environment from packaging waste and encourage sustainable measures are being enacted. Regulations like these leave businesses with little option apart from innovation, and in most cases, they spur the growth of the sustainable packaging market. Firms involved in corporate social responsibility (CSR) activities have invested in sustainable packaging technologies.
Developments in digital printing technology enable enterprises to design their packaging at a lower price, much faster, and more efficiently. This meets consumers’ need for unconventional and customized products, increasing consumer satisfaction and experience. For instance, digital printing minimizes the volume of production stock, therefore reducing the waste and costs of inventories, allowing brands to be more flexible in their strategies with the changing trends in the market. In addition, technologies, such as QR codes and NFC tags placed on containers, enable customers to access more information about the products, improving their shopping experience and increasing interaction with the brand.
For example, in July 2023, XSYS GmbH launched the nyloflex eco flexo plate series. The plate offers a novel and distinctive method of printing plates that incorporate renewable raw materials into the plate formulation. These plates may be processed 20% more quickly, saving time and energy.
Corrugated Segment to Dominate Global Market Share
Based on application, the corrugated segment leads to dominating market share in terms of revenue. The proliferation of online shopping has heightened the demand for corrugated cartons as they are light and strong and provide protection during the transportation of goods. Most of the ingredients of packaging products are fabricated from recycled material, which is suitable for the environment, and companies aim to promote environmental sustainability by lowering carbon footprints.
Flexible yet highly powerful, flexographic printing offers effective techniques and methods of integration on services and products that have corrugation. This flexibility meets the needs of different sectors, such as food and beverage, electronics, and consumer products. The battle for market share has made all corporations creative in the way they design their product packaging. Flexography, however, allows end-users to design and color the graphics in no time. Companies offer printing presses, especially focusing on corrugated printing. For instance, Koenig & Bauer AG launched a new sheetfed flexo press and die cutter designed for direct printing on corrugated board. Companies offer extension kits along with printing.
For instance, in June 2023, Bobst Group SA announced a new product line of machines catering to printing and converting services. The extended product line includes a flexo printing press serving the growing paper market. The machine can run 120g of paper at 400m/minute, including features like extended color gamut (ECG) technology and SmartGPS to automate the startup process.
Asia-Pacific to Holds the Major Flexographic Printing Machine Market Share
Based on regions, Asia-Pacific is expected to lead the share of the global flexographic printing machine market in terms of revenue generation. Countries such as China and India, as well as those situated in Southeast Asia, have experienced an economic boom, resulting in a growing population of middle-class individuals with higher spending capacity. The economic rise benefits, in particular, consumer spending and a growing demand for goods and services. Moreover, the fast-growing population in these countries contributes to creating a larger consumer base, hence facilitating both e-retailing and e-advertising as business opportunities.
The boom in online shopping is attributed to the sharp increase in the number of smartphone users and the accessibility of the internet. E-commerce is gaining more popularity among consumers, forcing businesses to go online. In the world of e-commerce, giants such as Alibaba, Flipkart, and Amazon.com understand the regional needs of consumers and help build up the local market. The development of e-commerce has led to an increase in focus on digital advertising. This has prompted brands to pour resources and much time into advertising via social media, search engines, and brand ambassadors. Companies around the globe recognize the role of Asia-Pacific and launch their products in the region.
For instance, in April 2023, Nuova Gidue Srl (Bobst Group SA) announced that it would launch its new M3 Digital Flexo press at China Print. The press can handle all shrink sleeves, laminated tubes, 15µm unsupported PET, 20µm BOPP, 38µm BOPP for mineral water, and carton material up to 350 gsm.
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Future Market Scenario (2024 – 2031F)
- Combining traditional flexographic methods with digital printing technologies allows for greater flexibility and customization. This integration enables shorter runs and faster turnaround times while maintaining high quality.
- The development of eco-friendly inks, such as water-based and UV-curable inks, aligns with growing sustainability demands. These inks reduce environmental impact and improve print quality.
- Advanced color management systems are anticipated to enable printers to achieve more consistent color reproduction across different substrates.
Report Scope
“Flexographic Printing Machine Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global flexographic printing machine market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.
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