Rising awareness about healthy lifestyle & wellness, increasing urban consumer base, growing disposable income, expanding population, and a shift in consumption pattern towards branded breads are some of the major factors driving bread market in India
According to a recently released TechSci Research report, “India Bread Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, FY 2026”, bread market in India is projected to grow to around $ 1.4 billion, exhibiting a CAGR of more than 10% during FY 2021 – FY 2026, owing to rising awareness about healthy lifestyle & wellness, increasing disposable income, busy lifestyles and changing eating habits of the consumers. Also, increasing government mandates such as stamping of date of manufacturing and expiry of bread are also ensuring customer satisfaction while buying bread, which is leading to increase in sales of bread across the country.
In terms of product type, India bread market is segmented into White Bread, Brown Bread, Fruit Bread and Others. The market share of the White Bread segment was the largest in FY 2020. Though the dominance of the segment is expected to continue during the forecast period, the consumption of brown bread in India is expected to grow at a faster pace due to increasing awareness about better lifestyle and growing number of consumers preferring brown bread on account of its low sugar content and its perception of being a healthier alternative.
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The distribution channel of India bread market is categorized into Convenience Stores, Supermarkets / Hypermarkets and Others. Convenience Stores accounted for the majority share in India bread market in FY 2020, followed by Supermarket / Hypermarkets. However, during the forecast period, the share of Convenience Stores is expected to decline on account of increasing focus of companies to make their products available through Supermarkets / Hypermarkets and online channels across the country. Urban areas remain the dominant consumption centers, however, deeper penetration in rural areas is expected to drive volume growth of white bread segment in India over the next five years.
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In terms of company, major players operating in India bread market include Britannia Industries Ltd., Modern Food Industries, Bonn Nutrients Private Limited, Kitty Industries Pvt. Ltd., Harvest Gold Industries Pvt. Ltd., Perfect Bread Group of Companies, and others. In FY 2020, Britannia Industries Ltd. held the major market share in the country’s bread market, and the company is expected to continue its dominance through FY 2026. “India bread market is expected to grow at a stead y pace due to the rising awareness regarding a healthy lifestyle, rising urban consumer base and growing popularity of various types of breads. The market is anticipated to continue growing in the coming years on account of increasingly busy lifestyles, expanding middle class population, and a growing number of leading market players strengthening their presence across different distribution channels and providing different bread variants.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Bread Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, FY 2026” has evaluated the future growth potential of India Bread market and provides statistics and information on market structure, consumer behaviour and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges, and opportunities available in India Bread Market.
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