India Hair Care Market will witness a CAGR of 6.86% during the forecast period FY2024-FY2031 and is estimated to reach USD 6.58 billion by FY2031 from USD 3.87 billion in FY2023. Ayurvedic and herbal hair care, rising consumer awareness for hair wellness, the introduction of private label hair care products by major salon chains and e-commerce players such as Toni & Guy, Nykaa, and Bblunt, coupled with rising demand for organic hair care products in India propelling the market demand for hair care in the country.
Due to environmental problems including pollution and UV radiation, hair damage has become a significant concern in India. Particularly working women and college students battle with dry hair, dandruff, and grey hair regularly. In addition, the use of chemical products, frequent heating of hair, and overuse of hair dyes are all factors for people’s hair damage. People prefer organic hair care products to prevent damage and have healthy, gorgeous hair as a result of all these issues. For instance, Emmbros Overseas, one of the industry’s fastest-growing providers of cosmetics and personal care products, debuted its high-end “Go Range” line of hair products in January 2021 under the name, St. Botanica. Vital plant extracts and organically produced components were used to make the products.
Additionally, there is a trend of changing hair styles from curly to straight and vice-versa which tends to surge the demand for perming and straightening segment. Ashba Botanics is India’s first curly hair brand which offers curly hair products that are natural, clean and vegan. Its product range includes Curl Volumizing Foam, Flaxseed Curling Custard, Leave-in Conditioner, Curl Styling Serum, Curl Defining Gel, Hydrating Shampoo, and many others.
Growing Demand for Herbal and Ayurvedic Hair Care Products
India is renowned for using herbal and ayurvedic substances in a variety of medications and goods. The benefits of employing herbal ingredients in haircare products are well-known to consumers. Thus, the use of natural and herbal substances in hair care products is more prevalent. In June 2022, the first natural black hair colour shampoo was introduced by Absolutely Ayur, a brand of SuperCluster Pi (House of Brands). It was developed with components that combine the benefits of Ayurveda and Modern Science. Long-term market expansion has been enabled by rising consumer demand for organic and herbal hair care products such shampoos, oils, conditioners, hair gels, and others based on olive oil. Government has also prohibited the use of some chemicals, such as ammonia in the production of hair care products. As a result, organic producers now have a clear roadmap and a set of guidelines to follow as they aggressively enter the hair care market.
Consumer preference and knowledge of organic and herbal hair care products over synthetic treatments are expected to grow, opening up a wealth of business prospects for those involved in organic hair care. For instance, after several months of research conducted by scientists, Tamil Nadu Medical Plant Farms and Herbal Medicine Corporation Limited (TAMPCOL) introduced six chemical-free, herbal beauty products, including shampoo, hair oil, and soaps in April 2023.
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Surge in Online Sales
Because of the ease and speed of the sales channels, e-commerce sales of cosmetics and personal care items are rising in India. Because of busy schedules and urbanization, people choose to purchase goods from online stores like Flipkart, Amazon, Myntra, Nykaa, Meesho, and many more. Customers have many alternatives on e-commerce platforms since a broad variety of items are offered. Online retailers also offer consumers premium and international goods. In addition, promotions and discount offers attract customers to e-commerce websites which are extending their reach to a variety of businesses and incorporating their product catalogues. For instance, Nykaa Naturals introduced a new Natural Hair Care Range in February 2021. The items come in two varieties of shampoo and conditioner: apple cider vinegar & ginger and onion & fenugreek. The products were also available to be purchased through Nykaa’s online store.
Growing Hair Concerns Due to Pollution and UV Rays
Today’s Indian consumers are more concerned about pollution, UV radiation, and hair loss. In addition to adding fundamental advantages like nourishing and smoothing, brands are now expected to provide products with sophisticated advantages. Companies can connect with fast-paced city dwellers who want to preserve their hair with the least amount of work by making more complex claims and offering a variety of benefits. The perception that pollution affects the appearance of hair is shared by 2 out of 5 Indian consumers, providing companies with a substantial opportunity to address this growing problem.
Consumer interest in pollution-proof claims in the sector of scalp and hair care is being driven by these worries. The haircare market in India would be redefined by-products with useful elements including antioxidants that shield against UV radiation, heat, and pollution.
Emerging E-trials/Digital Diagnostics Market
Consumers are no longer searching for a “one-size fits all” strategy. These days, they select specialized products made just for them. Brands are utilizing the A+ (AR + AI) edge in response to this desire for customization. AI-driven skin/hair diagnostics, AR-based makeup try-on, and 1:1 customized products/routines are now available for every customer. Additionally, brands are using AI platforms for diagnosis. CureSkin is one such AI-powered app that uses online skin assessments to help treat and improve the health of skin and hair and is supported by a team of 20 in-house doctors. These technologies, for instance, virtually identify typical hair/scalp issues like oiliness, dandruff, dryness, breakage, etc., enabling brands to give customers customized hair care solutions. In addition, AR-based apps are assisting firms in helping consumers recreate this experience at home by allowing them to play with a wide range of products, cosmetics, and hair colour styles. They provide better product trials than in-store.
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Impact of COVID-19
The worldwide COVID-19 pandemic totally stunned the beauty sector, which included skincare products, colour cosmetics, perfumes, personal care items, and hair care items, among other things. First-quarter sales were particularly sluggish, and widespread closures were seen all around the world. As a non-essential commodity, hair care items saw an abrupt halt in sales at the following three primary places of sale: The entire shutdown of services was ordered for shopping centres, salons, and e-commerce websites. Around the time Unlock 1.0 launched in India in June of 2020, sales of a few product categories began to pick up again as distribution channels like e-commerce, independent stores, etc. opened up and resumed offering their services. As the companies began offering home delivery services, a rise in pent-up demand was seen in a few product categories including Hair-Colour items and a few Beauty care products.
India Hair Care Market: Report Scope
“India Hair Care Market Assessment, Opportunities, and Forecast, FY2017-FY2031F”, is a comprehensive report by Markets & Data, providing in-depth analysis and assessment of the current state of affairs of the hair care market in India, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19, opportunities, and forecasts (2023–2030). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
Size of the Market:
The India Hair Care Market has experienced remarkable expansion, with a current estimated valuation of [insert current market size]. This impressive figure is a testament to the growing awareness among consumers regarding the importance of hair health and the availability of a diverse range of hair care products catering to different needs and preferences.
Key Growth Trends:
1. Natural and Organic Products:
In an era where consumers are increasingly conscious of ingredients, natural and organic hair care products have witnessed a surge in demand. Indian consumers are embracing products enriched with herbal extracts, Ayurvedic formulations, and other natural ingredients known for their nourishing properties.
2. Customization and Personalization:
The one-size-fits-all approach is giving way to personalized hair care solutions. Brands are offering customized products tailored to individual hair types, textures, and concerns, allowing consumers to curate a regimen that suits their unique needs.
3. Rise of E-Commerce:
The digital wave has transformed the way consumers shop for hair care products. The convenience of online platforms has led to a significant increase in online sales. E-commerce platforms offer a wide array of choices, reviews, and the ease of doorstep delivery, contributing to the market’s growth.
4. Male Grooming Segment:
The male grooming segment within the hair care market is experiencing a noteworthy uptick. Men are increasingly investing in specialized products such as beard oils, styling gels, and anti-hair fall solutions, reflecting a shift in grooming norms.
5. Innovations in Formulations and Packaging:
Continuous innovations in product formulations and packaging are driving consumer interest. From sulfate-free shampoos to biodegradable packaging, brands are adopting sustainable practices and staying abreast of global trends to meet the evolving preferences of the environmentally-conscious Indian consumer.
Regional Dynamics:
The hair care market in India is not uniform across regions. While urban areas witness a higher penetration of premium and specialized products, rural markets are also witnessing growth due to increased brand awareness and affordability of basic hair care products.
Challenges and Opportunities:
Despite the robust growth, the market faces challenges such as counterfeit products, price sensitivity among consumers, and the need for effective distribution channels in remote areas. However, these challenges also present opportunities for brands to innovate, educate, and tap into emerging markets.
Future Outlook:
The future of India’s hair care market looks promising. With an increasing focus on holistic well-being, technological advancements, and a dynamic consumer base, the industry is poised for continued growth. Brands that align with consumer values, deliver effective solutions, and adapt to changing trends are likely to thrive in this competitive market.
Conclusion:
In the kaleidoscope of India’s hair care market, the blend of tradition and innovation is shaping a vibrant industry. As consumers become more discerning and the market continues to evolve, the journey towards healthy and stylish hair is set to be both exciting and transformative.
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