According to a new market research report published by Credence Research “Mobile TV Market (By Type– Free to Air, Pay TV) – Growth, Future Prospects, Competitive Analysis and Forecast 2017 – 2025”, the global mobile TV market is expected to grow significantly on account of increasing number of subscribers in Asian countries including China, Japan, South Korea and India, among others.
The complete report is available at https://www.credenceresearch.com/report/mobile-tv-market
Market Insights
The global mobile TV market is primarily driven by increasing adoption of video on demand services across the world. Factors such as easy availability and accessibility of desired video content on numerous mobile TV platforms have compelled consumers to prefer mobile TV over conventional TV. Moreover, with the use of mobile TV, consumers can watch their favorite shows and movies as per their convenience at affordable prices. Thereby, low cost and convenient access of video have been major factors leading to the higher adoption of mobile TV services in the recent years. Other factors such as increasing penetration of smartphones and the Internet accompanied with rise in disposable incomes have resulted in increasing adoption of mobile TV services especially in key growth markets such as China and India.
Competitive Insights:
The global mobile TV market is highly fragmented with numerous companies catering to demand from different regions across the world. Some of the leading providers involved in the mobile TV industry included AT&T, MobiTV, Comcast, Charter Communication, SKY, Bell Canada, Verizon Communication, Bharti Airtel, Orange S.A. and Consolidated Communications. With growing demand and increasing market penetration, the competition in the overall mobile TV market is expected to intensify in the following years. Furthermore, mobile TV providers are expected to diversify their service offering in order to gain competitive advantage in their respective markets.
Key Trends:
Leading providers focusing on providing exclusive video content to gain higher popularity among consumers
Providers using a combination of both free to air and pay TV business models to increase their number of users
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Table of Content
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Mobile TV Market
2.2 Global Mobile TV Market, By Type
2.3 Global Mobile TV Market, By Geography
Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Mobile TV Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
3.2 Key Market Trends and Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.4.1 Impact Analysis of Drivers and Restraints
3.5 Attractive Investment Proposition
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies adopted by the Leading Players
Chapter 4 Global Mobile TV Market Analysis, by Type
4.1 Market Analysis
4.2 Free to Air Services
4.3 Pay TV Services
Chapter 5 North America Mobile TV Market Analysis
5.1 Overview
5.2 North America Mobile TV Market Analysis, By Type, 2015 – 2025
5.2.1 Market Analysis
5.3 North America Mobile TV Market Analysis, By Region, 2015 – 2025
5.3.1 U.S.
5.3.2 Rest of North America
Chapter 6 Europe Mobile TV Market Analysis
6.1 Overview
6.2 Europe Mobile TV Market Analysis, By Type, 2015 – 2025
6.2.1 Market Analysis
6.3 Europe Mobile TV Market Analysis, By Region, 2015 – 2025
6.3.1 U.K.
6.3.2 Germany
6.3.3 France
6.3.4 Rest of Europe
Chapter 7 Asia Pacific Mobile TV Market Analysis
7.1 Overview
7.2 Asia Pacific Mobile TV Market Analysis, By Type, 2015 – 2025
7.2.1 Market Analysis
7.3 Asia Pacific Mobile TV Market Analysis, By Region, 2015 – 2025
7.3.1 China
7.3.2 Japan
7.3.3 South Korea
7.3.4 India
7.3.5 Rest of Asia Pacific
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