The non-thermal pasteurization market is expected to experience significant growth, with a projected value of USD 5.7 billion by 2028 at a CAGR of 20.0% during the forecast period.
Opportunity: Increased government support for food processing machinery and equipment
The global food processing machinery and equipment market is experiencing rapid growth due to increasing consumer demand for food and beverage products. Governments of various countries, such as the US, UK, Japan, and China, are investing more in improving existing food processing technologies. With non-thermal pasteurization technology helping to reduce microorganisms and extend shelf life in food and beverage products, government investments in enhancing technology will enable manufacturers to provide better quality products.
For instance, a center based in the Northwest of England aims to help the UK food and drink industry become more sustainable and globally competitive by providing access to cutting-edge equipment and expertise, including non-thermal pasteurization technology, to improve food safety and quality.
Challenges: Limited availability of technical experts
One of the primary challenges faced by the non-thermal pasteurization market is the need for technical expertise to design and implement these processes. Unlike thermal pasteurization, which has been in use for many years and is well-established in the food industry, non-thermal pasteurization methods are still relatively new and require specialized knowledge to optimize process parameters for each product.
Furthermore, the regulatory landscape for non-thermal pasteurization is still evolving, and additional technical requirements may be needed to obtain regulatory approval for these methods. For example, while the US FDA has established guidelines for the use of high-pressure processing (HPP) and pulsed electric field (PEF), new products or applications may require additional testing and validation.
The key players in this market include JBT Corporation, Hiperbaric, Thyssenkrupp AG, Kobelco Construction Machinery Ltd., Lyras, Syntegon, Multivac, Stansted Fluid Power Ltd., Pulsemaster, Elea, Symbios Technologies, Clextral, Dukane, FresherTech, and Nordion. The study includes an in-depth competitive analysis of these key players in the non-thermal pasteurization market with their company profiles, recent developments, and key market strategies.