Reports and Insights, a leading market research company, has recently released a new report titled “Hard Tea Market: Opportunity Analysis and Future Assessment 2022-2030.” According to the report, the global Hard Tea Market Size is expected to witness substantial growth in the coming years, driven by factors such as the growing demand for ready-to-drink beverages and the availability of various flavors and packaging options. The report provides a detailed analysis of the market based on product type, base, flavor, packaging type, distribution channel, and region, offering valuable insights for businesses operating in the industry.
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Reports & Insights Overview
In the US, one might also notice “hard tea” alongside “soft drink” on a cafe menu. Since the American marketplace has witnessed a rising acceptance and popularity in flavored malt beverages (FMB) over recent years.
Hard tea can be perceived as a #beverage reminiscent of beer, which is developed from a malt base. Even so, the process technique is different. Hard tea is basically a type of alcoholic tea, composed of malt, picked teas as well as natural flavors.
However, it is not the only product with the term “hard” in its name. For instance, Boston Beer from the US has a varied array of drinks, ranging from beer to seltzer, hard cider, kombucha and tea. The company pitched its fresh product at the beginning of the year, Wild Leaf Craft Hard Tea.
Tea is one of the most commonly consumed beverages all across the world and in the present times, tea is creating a sprouting subcategory within the RTD (Ready to drink) market of alcoholic beverages, that is, hard teas are on their way up. According to the IWSR Drinks Market Analysis, the volume of hard tea products, in the United States, grew 25.9 percent in recent years.
The rapidly growing RTD market along with the increasing youth population all across the world is majorly expected to boost the demand of hard teas across the market. Though, hard boozy drinks contain high amounts of sugar, which may go against the preferences of people following healthy diets and healthy lifestyles.
Having said that, the leading beverage companies, across the world, are going beyond the sugar cube to develop more health-minded hard teas. In the words of the founder and CEO of Nude Beverages, “We saw a gap in the market for a sugar-free hard iced tea,” And that is how they launched their hard tea “Snapple”, in Canada in spring 2019, which does not contain any sugar, sweeteners, or artificial flavors. Thus, with the same token, the increasing population following healthy lifestyles is further accepting these advanced and healthy drinks, which is further contributing to its propelling demand across the globe. Attributing to which, the global head tea market is projected to witness significant demand in the coming years.
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Hard Tea Market Segmentation
The global hard tea market is segmented on the basis of product type, base, flavour, packaging type, distribution channel, and region
By Product Type
Green Tea
White Tea
By Base
Rum
Vodka
Beer
Others
By Flavour
Raspberry
Mango
Peach
Apple
Others
By Packaging Type
Cans
By Distribution Channel
Convenience Store
Online Store
Others
By Region
North America
Latin America
Asia Pacific
Europe
Middle East
Africa
Hard Tea Market Key Players
Some of the key participating players in global hard tea market are:
Anheuser-Busch
Arizona Beverages
Freed Earth Hard Tea Co.
Pabst Blue Ribbon
Nude Beverages
Bully Boy Distillers
Cisco Brewers
Owls Brew
Blue Point Brewing Co.
Narragansett Brewing Company
Mark Anthony Group/Mark Anthony Brewing
Twisted Tea Company
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