Saudi Arabia Juice Market size is estimated to reach $94 million by 2026, growing at a CAGR of 7.1% over 2021-2026. Juices are usually made either from fruits and vegetables. They are either 100% pure form i.e. from the flesh or from the whole fruit or vegetable or they are extracted from the fruit and their flowers i.e. nectar or in the form of concentrates where the content of water is reduced. These are then lightly pasteurized and frozen in order to maintain the content as frozen concentrate juice. This is followed by the addition of sodium benzoate and carbonation in order to maintain the shelf life of the carbonated soft drinks prepared. As a naturally derived healthy meal with the capacity to improve immunity, the Saudi Arabia’s fruit and vegetable juice sector has seen tremendous expansion. In Saudi Arabia, fruit juice is mostly preferred over any other beverage on the market by health-conscious consumers. Vegetable mixes are simple to digest. Some juiced vegetables are low in carbohydrates and can be eaten as part of a ketogenic diet. Owing to the health advantages, fruit and vegetable juice consumption has increased in the country as a result of the present COVID epidemic. Consumers’ in Saudi Arabia are shifting eating patterns that have resulted in a larger consumption of inexpensive, nutritious, and fast sources of sustenance, such as bottled carbonated fruit juices, which is poised to propel the Juice business forward between 2021 and 2026.
Saudi Arabia Juice Segment Analysis – By Product Type
The Saudi Arabia Juice Market based on product type can be further segmented into fruit juice, vegetable juice, fruit and vegetable blends, nectar. The fruit juice segment holds a major market share that is attributable to reasons such as an emerging popularity toward better lifestyles, increased consumer interest in unusual tastes, and an increase in demand for attractive organic carbonated drinks, the fruit juice industry is expected to rise. Moreover, it is widely considered as one of the healthiest beverages thanks to its capability to boost the immune system, reduce ageing signs, protect against cancer, boost cellular repair and metabolism, and cleanse the body, lower blood pressure, and lower cholesterol levels.
On the other hand, the fruit and vegetable blends segment is estimated to register the fastest CAGR of 7.5% for the period 2021-2026. Factors such as consequence of increased awareness of fruit and vegetable mixes, the market has grown. Furthermore, growing income levels of target customers would have a favorable impact on fruit juice consumption, propelling the Saudi Arabia’s Juice Industry throughout the projection period 2021-2026.
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Saudi Arabia Juice Segment Analysis – By Distribution Channel
The Saudi Arabia Juice Market based on distribution channel can be further segmented into Hypermarket/Supermarkets, Specialty Stores, Online Retail and Others. The hypermarkets/supermarkets segment registers for the highest Saudi Arabia Juice market share in 2020. This is mainly owing to facts, as these stores are incorporated with numerous alternatives and the availability of varieties of Saudi Arabia Juice from various brands. Furthermore, Saudi Arabia Juice sales by hypermarkets/supermarkets is believed to rise effectively as consumers prefer these retail channels for shopping owing to the in-store promotions by retailers and price comparisons is anticipated to further expand the consumption rate over the forecast period 2021-2026.
On the contrary, the online retail segment is forecasted to register the fastest CAGR of 7.7% over 2021-2026. This is mainly owing to the fact that there is an increase in the number of online retail channels, especially in developing economies, which has augmented the penetration of modern grocery retail chains, further contributing to the sales of Saudi Arabia Juice in the up-coming years.
Saudi Arabia Juice Market Drivers
Increase Demand for Health Benefits
The Saudi Arabia Juice market driver is poised to be ascribed to consumers’ increased awareness of a healthy lifestyle, as well as their increasing disposable income. Furthermore, greater health awareness, as well as increased demand for juices augmented with functional ingredients. Omega-3 fatty acids, fiber, and probiotic bacteria are just a few of the functional ingredients that the juice industry might employ to develop new products. Apart from this, vitamins are added to juices to increase their nutritional profile. Vitamin D, vitamin E, vitamin A, and vitamin C are just a few of the vitamins present in these drinks, all of which contribute to market growth. This is a significant market driver, as it leads to increased customer demand and, as a result, more sales, propelling the Saudi Arabia’s Juice Market’s growth.
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Saudi Arabia Juice Market Challenges
Strict Regulation And High Investment
The use of artificial additives and ingredients in the juice products followed by the imposition of strict regulations regarding its quality checks owing to the growing demand for natural products in convenience foods among the customers across the country however, is poised to stifle development of the country’s Juice market during the forecast period 2021-2026.
Saudi Arabia Juice Market Landscape
Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Saudi Arabia Juice market. In 2020, Saudi Arabia Juice market share is fragmented by the top ten players present in the market. The Saudi Arabia Juice market top 10 companies are Almarai Co Ltd, National Agricultural Development Co, Al Rabie AlSaudia Dairy Co Ltd, Gulf Union Foods Co., Al Othman Agri Prod & Processing Co., Halwani Bros Co., National Fruit Juice Co., Ltd., Arla Foods Middle East and Africa FZE and Marmum Dairy Farm LLC and others.
Key Takeaways
The Saudi Arabia juice market is expanding due to rising demand for the need for tastier, additive-free drinks with a longer shelf life and the simple availability of a variety of flavors.
Detailed analysis of the Strength, Weakness, and Opportunities of the prominent manufacturers operating in the market will be provided in the Saudi Arabia Juice Market report.
Development of the Saudi Arabia’s Juice Industry is fuelled by rising demand for fruit juices, the introduction of fruit and vegetable mixes, flavoured sodas, cold-pressed juices, and an increase in disposable income.
Strict health-related regulations and additions are commonly employed which is set to create hurdles for the Saudi Arabia Juice Market.