Global shampoo market size was valued at USD 35.68 billion in 2023, expected to reach USD 51.37 billion in 2031, with a CAGR of 4.7% for the forecast period between 2024 and 2031. The marketplace is a full-size segment of the personal care industry, has displayed a sturdy boom over recent years, and is projected to maintain expansion. The boom is pushed by using growing cognizance of personal hygiene, rising disposable incomes, and the impact of social media on grooming trends. The market is diverse, presenting an extensive range of products catering to numerous hair types and needs, including anti-dandruff, moisturizing, volumizing, and natural or organic formulations.
Emerging regions are experiencing quick increase, pushed by massive population, urbanization, and increasing customer spending power, especially in nations such as China and India. Innovation is a vital driver of the global shampoo market demand, with companies making an investment in research and development to introduce new merchandise, which meets evolving client preferences, consisting of sulfate-free, paraben-free, and green options. Additionally, e-commerce has emerged as a crucial distribution channel, presenting purchasers with handy access to many products.
Despite the advantageous increase trajectory, the market faces challenges, including regulatory hurdles, environment-related concerns regarding packaging waste, and competition from alternative hair care products such as dry shampoos and co-washing conditioners. Nevertheless, the global shampoo marketplace remains dynamic and poised for expansion, driven by ongoing innovation and changing customer demands.
In February 2023, Olaplex, Inc., well recognized for its hair-repairing products, released its first shampoo, No. 4D Clean Volume Detox. The shampoo, like the other brand products, contains their patented bond building technology, which is supposed to help, mend, and restore damaged strands by relinking broken disulfide bonds.
Growing Awareness About Personal Hygiene Drives the Demand
Rising awareness about personal hygiene significantly drives the demand for shampoo products worldwide. Regular hair care, being a part of personal hygiene, is being increasingly emphasized upon. Many health organizations are contributing to the growing awareness by launching educational campaigns. Moreover, shampoo brands advertising their products through various platforms, including social media platforms, further boosts the awareness about hair hygiene among people.
Furthermore, internet penetration has played an important role in providing access to information related to proper hair care. Consumers are even more knowledgeable about scalp health and hair health these days as a result of increased use of smartphones and internet facilities all over the world. Beauty experts and influencers share several tips and recommendations on their respective channels to allow consumers to choose the best option for their hair type. It is with the help of wide information transfer that makes washing hair a significant component of day-to-day grooming. Shampoos help people maintain healthy hair and scalp by reducing dandruff and enhancing the strength and shine of their hair. In May 2024, Australia-based REIN introduced an anti-dandruff shampoo and conditioner with a fresh maritime scent fortified with cedarwood and mandarin peel oil. The shampoo is made with natural oils and extracts to moisturize and restore hair.
E-commerce Growth Drives the Market
E-commerce growth will lead to major changes in global shampoo market since it affects how people come to know, buy, and use these hair care items. Consumers have totally altered their ways of getting at things due to e-commerce routes. Currently people are not buying from their usual purchase places like physical stores, but go for online sellers instead. E-commerce permits unprecedented convenience for consumers that enables them to search, compare price, gather reviews, and buy shampoo from all over the world. Conversely, e-commerce platforms are providing worldwide access for shampoos that move far beyond traditional retail borders increasing marketplace of brands. The wide range of products enables the customers to go through different formulations thereby making it easy for them to select what suits them the most according to their requirements.
In June 2023, Chamberlain Coffee, in partnership with IGK, a hair care manufacturer, developed a limited-edition Matcha Shampoo which was a repackaged version of IGK’s popular Direct Flight Multi-Tasking Matcha Shampoo. The product was made available at Ulta’s website, Chamberlain Coffee’s website, and IGK’s website from December 2023.
Natural and Organic Shampoos Gaining Momentum
There has been a noticeable increase in the use of natural and organic shampoos in the global market. The trend is attributable to an ever-growing number of people inclined towards health and wellness. Personal care products’ ingredients attract many buyers. People nowadays search for formulas which do not contain toxins and are friendly to the hair and nature. A whole push towards sustainability and eco-conscious living feeds the increase in natural and organic shampoos. Individuals prefer selecting shampoos filled with biodegradable elements and containers that withhold eco-friendliness.
Major brands and emerging niche players are responding to this demand by expanding their product lines to include natural and organic options. They market them based on their medicinal properties as their components include plant extracts such as aloe vera, coconut oil, and essential oils. E-commerce and social media have accelerated this trend further thus, enabling individuals to find different kinds of organic or natural hair products seamlessly. The rise of prioritizing health, wellness, and sustainability amongst buyers would lead to an upsurge in demand for natural shampoos over the next few years.
In April 2023, UpCircle launched its latest Shampoo Crème, produced using natural ingredients such as grapefruit, coconut, lavender oils, and cedarwood. The product is a paste-like formulation, which uses less water than the conventional ones. It is handmade in the United Kingdom, and is cruelty-free, vegan, natural, 100% recyclable, and refillable.
Asia-Pacific as the Fastest Growing Region
Asia-Pacific shampoo market is expanding rapidly because of shifting consumer preferences and rising consumer knowledge of hair and scalp hygiene products, especially in China, India, Japan, Thailand, and South Korea. Their daily routine heavily revolve around their hair care regimen.
For instance, shampoos are seen by the Chinese as necessary hair care products which balance the moisture content of hair. In addition, the high levels of pollution and busy lifestyles in China are mostly to blame for the country’s fast increasing need for anti-hair fall shampoo. For instance, in November 2023, BodyAid launched Ginger anti-hair loss shampoo, made using high-tech “fluid extraction technology”. The new technology was aimed at retaining the active ingredients of ginger, enhancing hair follicle rejuvenation in four weeks.
Furthermore, it is anticipated that young, urban consumers prioritize the premium market and can be more prepared to shell out more cash for high-end shampoos with immediate effects. Therefore, in the next few years, it is anticipated to have an impact on market growth.
Moreover, the region’s quick adoption of innovative products such as 2-in-1 shampoos and conditioners which aim to clear the scalp and produce silky, smooth hair is anticipated to support the market in the coming years.
Future Market Scenario (2024 – 2031F)
1. As health and environmental consciousness continue to rise, the demand for natural and organic shampoos is expected to grow robustly. Consumers will increasingly seek products with plant-based, non-toxic ingredients, and eco-friendly packaging.
2. The trend towards personalized hair care solutions is set to grow, with brands offering customizable shampoos tailored to individual hair types, scalp conditions, and personal preferences. Digital platforms and AI-driven diagnostic tools will facilitate this personalization.
3. The expansion of e-commerce will continue to transform the shampoo market. Online platforms will enable wider product accessibility and convenience, with direct-to-consumer models and subscription services becoming more prevalent.
Report Scope
“Shampoo Market Assessment, Opportunities and Forecast, 2017-2031”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the global shampoo market, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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