Rising exposure to sex toys and rapid urbanization is expected to drive the growth of the global smart sex toys market in the forecast period, 2023-2027.
According to TechSci Research report, “Smart Sex Toys Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027”, the global smart sex toys market is anticipated to grow at a steady rate in the forecast period, 2023-2027. Growing internet penetration and the proliferation of smart devices is increasing the access to social media platforms selling, advising, and providing information about the advent of new sex toys are driving the sales of smart sex toys around the globe.
People are openly discussing their sexual preferences and have actively started using products such as personal lubricants and sex toys to improve their sexual experience. Rising consumer awareness related to the use of sex toys and the ongoing trend of embracing sexuality is creating the market for the growth of the global smart sex toys market. Consumers are actively buying innovative products like anal toys, gears, and smart vibrators due to increased expenditure capacity, which is making the market players launch luxury smart sex toys.
However, the rising privacy and security concerns may restrain the growth of the global smart sex toys market in the forecast period.
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The global smart sex toys market is segmented by type, end user, distribution channel, regional distribution, and competition landscape.
On the basis of type, the global smart sex toys market is divided into vibrator, massager, stimulators, rings, and others. The vibrator segment is expected to hold the largest market share in the forecast period. The launch of vibrators differing with varied intensities and pulsating patterns and the growing number of market players introducing vibrators are driving the demand for smart vibrators across the globe.
On the basis of end-user, the global smart sex toys market is bifurcated into male and female. The female segment is covering the major market share and is projected to lead the market for the next five years. Increasing access to information on online platforms, the rise in women working population, and the presence of several innovative products in the market are driving the demand for female smart sex toys around the globe. Manufacturers are developing products by targeting the female anatomy to boost their sales.
On the basis of distribution channel, the global smart sex toys market is divided into offline and online. The offline distribution channel is expected to hold the largest market share in the next five years. Market players are opening their specialized retail stores and selling a wide range of products such as smart dildos, vibrators, rings, amongst others, to attract more customers.
Availability of products targeting the LGBT population and customer service executives who can solve queries of customers and help them make the right purchasing decisions are making the consumers shop through the offline stores.
On the basis of regional analysis, North America is dominating the market and is expected to maintain its dominance throughout the forecast period. The presence of a large number of market players and retailers in the region provides easy access to smart sex toys.
The majority of the people residing in the region enjoy smart sex toys to enhance the sexual experience. Liberal sexual lifestyle and social acceptance among people, along with the availability of multiple adult stories, are expected to bolster the demand for smart sex toys in the forecast period.
Asia-pacific is expected to be the fastest-growing market in the forecast period. China and India are among the leading revenue contributing countries in the region.
Major players operating in global smart sex toys market are:
- LELO
- We-Vibe
- Elvie
- Lioness
- Lovehoney
- Lovely
- OhMiBod
- Womanizer
- Fantasy for Her
- The Cowgirl
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“Consumers prefer to buy smart sex toys due to the launch of products enabled with Bluetooth connectivity, interactive features, and Wi-Fi enabled connectivity as they provide enhanced sync with the partner and improved sexual experience. The presence of affordable smart sex toys, the easy integration of smart sex toys with smart devices, and the growing awareness about the health benefits of using smart sex toys are contributing to the market growth. Growing cultural acceptance and awareness, and availability of high-speed internet facility is expected to propel the global smart sex toys market growth till 2027”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Smart Sex Toys Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027 Segmented By Type (Vibrator, Massager, Stimulators, Rings, Others), By End User (Male, Female), By Distribution Channel (Offline, Online), and By Region”, has evaluated the future growth potential of global smart sex toys market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global smart sex toys market.
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