The rising number of startups in sex toys industry, high demand from millennials, and several benefits associated with the sex toys will drive the India Sex Toys market in the forecasted years.
According to TechSci Research report, “India Sex Toys Market”– By Region, Competition Forecast and Opportunities, 2019-2029F”,India Sex Toys market is expected to witness high demand in India during the forecasted period owing to the rising awareness among consumers regarding these products, growing e-commerce channels and the discreet packaging offered by various brands.
The rising awareness about sexual health and pleasure is one of the main factors boosting the sex toys business in India. Growing acceptance of sex as a healthy and natural aspect of life has increased the demand for sex toys that can enhance pleasure and advance sexual wellness.
The change in societal attitudes regarding sex is another element boosting the market for sex toys. Discussions on sexual health and pleasure were previously considered as taboo subjects in India. However, as social media and the internet have grown in popularity, people are becoming more outspoken about their sexual needs and desires.
Additionally, the expansion of e-commerce websites has made it simpler for people in India to access sex toys. Numerous online merchants provide discrete packaging and shipping choices, enabling buyers to purchase such products without worrying about criticism or embarrassment.
The Indian market for sex toys is extremely fragmented with many small and medium-sized businesses competing for customers. Sex toys are becoming more popular in India, but the sector still has many obstacles to overcome. The absence of control and regulation is one of the main problems as it has raised concerns regarding the reliability and quality of these products.
Additionally, the use of sex toys still carries a great deal of shame and stigma in India. Many consumers are reluctant to buy these things out of concern for criticism or social rejection. Players in the market are attempting to generate better knowledge and education about the advantages of sex toys in an effort to overcome these obstacles. This also includes trying to counter rumors and false information about these goods as these products are considered not good for usage, as well as spreading information on their responsible and safe usage.
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Key market players in the India sex toys market include:
- MyMuse India Pvt. Ltd.
- Happy Birds Inc Private Limited (IMBesharam)
- Shycart
- Kaamastra
- That’Personal.com
- LT Digital Private Limited (Lovetreats)
- Manzuri Wellness Pvt Ltd
- Huha Care Private Limited (Sassy)
- Sangya Project Pvt. Ltd.
The India sex toys industry is segmented on the basis of product type, by end user, and distribution channel. Based on product type, the market is segmented into adult vibrator, massager, dildo and others (male pump, stroker, etc.). Based on end user, the market is divided into male and female. Further, on the basis of distribution channel, the market is fragmented into exclusive e-commerce platforms and non-exclusive e-commerce platforms.
The increased demand for sex toys in North India is caused by a number of factors. For instance, North India has a higher population density than other parts of the country, which could lead to a stronger demand for sex toys due to the region’s larger client base. Furthermore, compared to smaller towns and villages, metropolises in North India like Delhi and Jaipur have a more liberal and cosmopolitan culture. In these urban centers, this aspect can result in a greater demand for sex toys. The relative absence of sex education in North India is another potential contributing factor, which could lead to individuals looking for alternative methods of sexual gratification and exploration. People can explore their sexuality invisibly and safely using sex toys without worrying about stigma or judgement.
Like with any other product, sex-related cultural norms, access to sexual education and information, and the availability of sex toys in local marketplaces can all have an impact on consumer demand for vibrators. Given India’s improved awareness and acceptance of sexual pleasure and diversity, vibrators and other sex toys may be more popular presently. Moreover, people in India now have easier access to sex toys due to the proliferation of internet vendors who provide discreet and practical delivery choices. This is probably a very significant factor in the nation’s overall rise in demand for sex devices like vibrators.
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“Due to the rising awareness among consumers regarding the health benefits associated with these products, growing knowledge about sex and sexuality, and the influence of western culture, consumers are being influenced to try sex toys for pleasure. Moreover, the rising number of startups in sex toys industry is also contributing to the market growth and such a growing trend for smart sex toys is further expected to cater the market growth in the forecasted years. “said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Sex Toys Market, By Product Type (Adult Vibrator, Massager, Dildo, Others (Male Pump, Stroker, etc.)), By End User (Male, Female), By Distribution Channel (Exclusive e-Commerce Platforms vs Non-Exclusive E-Commerce Platforms), By Region, Competition, Forecast & Opportunities, 2019-2029F,” has evaluated the future growth potential of India sex toys market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the sex toys market in India.
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