Rising working women population, increasing number of premium brands and surging internet penetration are few major factors that are driving UAE lingerie market
According to TechSci Research report, “UAE Lingerie Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024”, UAE lingerie market is projected to cross $ 650 million by 2024 on account of expanding working women population, rising per capita income, changing customer preference from mass to premium products, increasing number of online retail stores and rising brand awareness. Moreover, in UAE, large organized retail stores offers various brands and a variety of lingerie including bras, knickers & panties, lounge wear, etc., hence providing more options to consumers. With rising trend among consumer towards focusing on style and comfort over the pricing of product, UAE also attracts a large number of tourists, which is also boosting demand for lingerie in the country.
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In terms of product type, UAE lingerie market can be categorized into Bra, Knickers & Panties, Lounge Wear, Shape Wear and Others. In 2018, Bra segment dominated the UAE lingerie market and is expected to remain as the largest category during the forecast period, backed by an increasing number of women consumers opting for lightly padded bra. Also, comfort and convenience are increasingly becoming important to consumers because of their hectic lifestyles and work schedules. L Brands, Inc., Triumph International, Inditex Trading Fze, PVH Corp., La Perla, etc., are some of the leading players operating in the UAE lingerie market in 2018, which are expected to remain dominant during forecast period.
UAE Lingerie market has been segmented into Dubai, Abu Dhabi, Sharjah and Rest of UAE. Dubai accounts for the largest share in the country’s lingerie market. Due to proactive government policies, zero taxation, low import duty, formation of duty free zones, etc., are the key factors supporting the country’s lingerie market. Moreover, Dubai, which is the major transshipment point, has close proximity to large markets such as Saudi Arabia.
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“UAE lingerie market is anticipated to register steady growth over the course of next five years. The well-established retail industry is marked by premium and luxurious stores at prime locations in various formats such as exclusive stores, hypermarket, supermarket, and multi-branded outlets. Moreover, with large number of tourist arrivals, which increases the preference for premium products among consumers, the importance of organized retailers carrying premium lingerie has also increased.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“UAE Lingerie Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of UAE lingerie market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in UAE lingerie market.
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