The United Arab Emirates Hair Care Market is expected to grow at a CAGR of 3.58% during the forecast period 2023-2030. The market size was estimated at USD 401.29 million in 2022 and is projected to reach USD 531.7 million by 2030, driven by a growing population, rising disposable income, and increasing awareness regarding personal grooming and hygiene. Brands such as L’Oréal, Procter & Gamble, Unilever, and Johnson & Johnson dominate the UAE hair care market, but there is also a growing demand for local and regional brands. This trend is being driven by consumers looking for products that cater to their specific hair type and texture and those that use natural and organic ingredients. The use of social media influencers and celebrity endorsements has also contributed to the growth of the hair care market in the United Arab Emirates as recommendations and advice from influencers and celebrities on hair care products have a significant influence on consumer’s purchasing decisions.
The popularity of natural, safe, and organic shampoos, conditioners, hair oils, and other hair care products has notably increased. This trend is mainly driven by the young and aspirational population in the country, who invest in grooming and appearance to maintain personal hygiene, contributing to the surge in demand for hair care products in the country. Hair loss is a common concern affecting both men and women, leading to a significant rise in the availability of anti-hair fall products in the market. These practical solutions have gained traction among consumers seeking ways to address hair loss issues and promote healthier hair growth.
Moreover, the potential for sales growth in the online channel for hair care products has compelled online vendors to enhance purchase processes regarding security and reliability, leading to an increased demand for these products. Notable online retailers for hair care and styling products in the country include Amazon, Lakme Salon, L’Oréal, and others.
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