United Arab Emirates (UAE) nail care market will witness an unprecedented growth rate of 7.83% compounded annually for the forecast period between 2023 and 2030. Nail care has become an important aspect of personal care and hygiene among the population of the United Arab Emirates. The market growth is driven by the rich population of the country, who are consuming premium products at premium prices, and the strong tourism industry. Many luxury and affordable brands have created their mark in the market and fulfil different consumer needs in this diverse country.
The UAE nail care market is expected to reach USD 1573.18 million by 2030 from USD 860.72 million in 2022 due to the continuously increasing demand for various nail care products. Businesses in UAE are conducting more research to create novel products and the rising popularity of vegan cosmetic products. Some of the key trends among young consumers are the prevalence of nail art and dress-nail matching, which encourages them to buy various nail colours.
Organic and Natural Goods in Demand
In the UAE, there is a rising need for natural and organic nail care products. Customers are choosing products that are devoid of hazardous chemicals as they become more aware of the compounds used in nail paints, removers, and treatments. This trend is consistent with the general move towards eco-friendly and sustainable beauty products. For those looking for natural and environmentally friendly options, water-based nail paint is another favoured option in UAE nail care market. Compared to conventional nail paints, these polishes often don’t include any harsh chemicals and have a softer aroma. Many salons and spas like, Ruhee, Havie & Moon, in UAE use only organic products for various nail care services and treatments due to increasing demand and awareness regarding such products.
Social Media Influence on Nail Care
Instagram, TikTok and YouTube are social media sites that have a big influence on how beauty trends are developed in the UAE. Influencers and beauty bloggers frequently share their nail care regimens, looks, and product picks, influencing customer tastes and boosting demand for nail care goods and services. Influencers now have significant voices that can affect customer behaviour and purchasing decisions thanks to the growth of these platforms. The newest nail care trends in the UAE are frequently introduced by influencers. They provide inspiration for their followers by showcasing creative nail art patterns, colour schemes and nail care techniques. Influencers often include nail care products in their post while sharing their opinions. Their frank opinions and recommendations can have a big impact on consumers’ purchasing decisions and raise sales for the products they advocate. Additionally, influencers work with brands to produce sponsored content that raises awareness of and interest in particular nail care products.
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