The United States (US) Dairy Market is a matured market valued at USD111.14 billion in 2022. The market will witness a CAGR of 4.21% during the forecast period between 2023 and 2030 and will be valued at USD154.58 billion in 2030. With the rise in health-conscious consumers and higher per capita income in the US, there has been a proportionate rise in the demand for high-protein diets, particularly among younger millennials and generation Z. Dairy products include milk and value added products such as clarified butter, butter, curd and skim milk powder. It also includes contemporary dairy products with added value like ice cream, yoghurt, cheese and whey. Since milk includes beneficial elements like calcium, protein, phosphorus, and vitamins, it is generally advised to consume it on daily basis. In terms of output, milk cows thrive in places with dry and cool weather. The majority of dairy cows in the US are Holsteins, a breed that produces more milk per cow than other breed of cows. Nonetheless, Jersey and crossbred cows have grown in favour in the recent years because their milk contains higher quantities of milk fat and other milk solids than Holstein cows.
The majority of milk designated for manufacturing purposes is used to create cheese. As a byproduct of cheese production, a watery fluid known as whey is created. Whey is frequently processed further to produce items such as dry whey, whey protein concentrate, and lactose. Growing cheese demand has been one of key drivers shaping the growth of the US dairy industry. Cheese consumption has increased due to the availability of a wider range of cheeses, increased out-of-home eating, and increased popularity of ethnic cuisines that use cheese as a prominent ingredient. The Uruguay Round of trade negotiations resulted in the foundation of the World Trade Organization (WTO) on January 1, 1995. The US Department of Agriculture (USDA) regulates, assists, and promotes the US dairy industry. USDA’s dairy-related programs include Federal Milk Marketing Orders, risk management programs, dairy grading and standards, dairy research and promotion programs, a Dairy Indemnity Payment Program, donation programmes, and different food purchasing programs.
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Technology Involved in the US Dairy Market
The dairy business has seen considerable growth in the historical period between 2016 and 2030 owing to the technology-driven goods, services and solutions. Some of the new age technology that are helping in transformation of dairy market are supercooling technology, blockchain technology, synthetic dairy and robotic milking. Most advanced technology is robot milking because not only they complete the entire milking procedure automatically, but they also collect data to assist dairy producers in handling and deciding how to feed each cow in their herd.
Specialty Dairy Products Demand is Expanding
The dairy business has been exclusively focused on milk from cows and buffaloes and milk-based products for many years. This established tradition has been overturned in the last few years by increasing internet usage and greater consumer awareness. Consumers today are moving more and more toward better and special products like particularly artisan cheese, that have seen significant growth in manufacturing over the previous years.
Trade Policies Supporting the Market Expansion
The value of commercial exports of the US dairy products has grown greatly since the mid-2000s. There were sporadic periods of significant dairy export activity before that, but they were often subsidized by the US Government. The US competes with other large dairy suppliers including New Zealand, the European Union (EU), and Australia. Free trade agreements (FTAs) with various countries have provided the US with greater access to the world markets. For instance, dairy exports to Mexico increased through the US-Mexico-Canada Agreement (USMCA), previously known as the North American Free Trade Agreement (NAFTA). USMCA replaced NAFTA on July 01, 2022.
Impact of COVID-19 on the US Dairy Market
In the early days and months of the COVID-19 pandemic, the dairy industry faced challenges—such as shifts in supply and demand—as food service demand fell and retail demand skyrocketed. However, the industry ultimately emerged with no significant adverse impact due to the adjustments done by the dairy producers such as portfolio simplification and manufacturing flexibility. The US Dairy Market witnessed a growth in demand in 2020 majorly across categories including an upward growth chart for fluid milk after four years.
The post pandemic trends seems promising in anticipation of increase in social occasions where specialty cheeses are served. For yogurt, a main driver of the planned increase in purchases is likely commitment to health, including the link between live cultures and probiotics and their potential impact on the immune system.
Impact of Russia-Ukraine War on the US Dairy Market
The war has had a significant impact on the markets for commodities, particularly food and energy. The Russian invasion of Ukraine poses considerable upside pricing risks for agricultural, oil, and fertiliser commodities. These risks had led to increase in animal feed prices, feed supply and eventually farmgate milk prices. Another major impact on the US dairy industry was the increase in the milk products packaging prices as the essential raw materials was supplied by the nations engaged in war.
US Dairy Market Assessment, Opportunities and Forecast, 2016-2030: Report Scope
“US Dairy Market Assessment, Opportunities and Forecast, 2016-2030F,” is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative & quantitative assessment of the market. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities and forecast between 2023 and 2030. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.