Global vinegar market was valued at USD 3.74 billion in 2023, expected to reach USD 4.93 billion in 2031, with a CAGR of 3.5% for the forecast period between 2024 and 2031. Over the course of the projection period, the demand for vinegar is expected to increase due to its multifunctional qualities and numerous health benefits linked to its use. In addition to being a great antioxidant due to its bioactive components, vinegar has anti-microbial and anti-diabetic effects. Its potent cleaning qualities, combined with riboflavin and mineral salts, add to the growth of vinegar market.
The market was impacted in several ways by COVID-19. Due to vinegar’s numerous uses in cleaning, disinfecting, and cooking, there was an increase in demand for it. During the pandemic, a lot of people made vinegar a staple in their pantry as they stayed more at home and concentrated on personal cleanliness and housekeeping. However, the pandemic brought about logistical difficulties and supply chain interruptions, which had an effect on vinegar production and distribution. In certain areas, this resulted in price increases and shortages. Furthermore, the demand for vinegar in the food service business has decreased as a result of restaurants and other food service establishments closing during lockdowns.
Additionally, the availability of several vinegar varieties, including apple, raspberry, lemon, herbs, and others, is enticing customers to consider the product while preparing meals with unique flavors and tastes. In June 2023, Brightland Inc. launched TRELLIS, a seasonal red wine vinegar, in partnership with Virginia-based Lindera Farms. The vinegar has a bold, fruity flavor with undertones of oak and smoke using a combination of blackberries, Norton, and muscadine grapes.
The numerous health advantages that vinegar provides, in addition to its ability to increase taste, are a major factor in its wide usage. The demand for organic and raw vinegar is rising with growing consciousness about health and wellness among consumers. Manufacturers are continually innovating and developing products to cater to the demands of this segment of people. In September 2023, JFC International Inc. launched a new rice vinegar made using natural water. The product is said to be allergen-free and without the presence of genetically modified corn and wheat.
Growing Commercial Usage of Vinegar Fuels Market Growth
The main uses of vinegar are in food flavoring and pickling for the process of preserving fish, meat, fruit, and vegetables. Vinegar is frequently flavored with tarragon, garlic, onions, or other herbs and spices when used as a condiment. When combined with herbs and oil, it produces the traditional cold sauce known as vinaigrette, which is served with cold cooked meats, fish, and vegetables as well as used as a dressing on vegetable salads, in hotels and restaurants. Pharmaceutical companies use vinegar as a medication for certain physical problems. Vinegar has a variety of medical applications, including antimicrobial, antioxidant, antitumor, anti-obesity, cholesterol-lowering, and weight maintenance.
Moreover, many FMCG companies are incorporating vinegar in RTD beverages range to fuel innovation in the market and distinguish themselves from the competitors. For instance, in March 2024, Apeal World, an RTD sparkling apple cider vinegar brand, launched a new flavor, Organic Lemon and Mint. Organic apple cider vinegar, organic extracts, sustainably sourced spices, and sparkling water are all combined to create the new apple cider vinegar RTD with flavors of lemon and mint including potassium, calcium, and magnesium in each can.
Balsamic Vinegar Holds the Dominant Share
Balsamic vinegar segment held the dominant market share in 2023. Polyphenols, found in balsamic vinegar, are antioxidants that help shield the body from harm brought on by free radicals. Free radicals are unstable chemicals that have the potential to induce oxidative stress and chronic illnesses such as Alzheimer’s, cancer, and heart disease.
The anti-inflammatory qualities of balsamic vinegar’s polyphenols can help lower bodily inflammation, which is linked to a number of chronic disorders. It also supports a healthy digestive system and helps control blood sugar levels. These possible health advantages are fueling consumer acceptance of balsamic vinegar as a healthier substitute for other vinegars or dressings.
In September 2023, Secco Fine Foods collaborated with Acetaia Giusti and their selection of artisanal, historical Modena balsamic vinegars, available in South Australia. The traditional Balsamic Vinegar of Modena DOP, a special truffle balsamic, and the white balsamic condiment, along with five other vinegar varieties from the ‘Historical Collection’ of Giusti, were offered by Secco under the agreement.
Europe Holds the Dominant Share
With the largest share, Europe dominated the global vinegar market in 2023, demonstrating a strong presence and impact in global vinegar market. The region’s dominance in the market can be attributed to its diversified gastronomic cultures, longstanding culinary traditions, and extensive usage of vinegar across a range of cuisines. The culinary versatility of vinegar is well-liked by European consumers, who use it for pickling, marinades, and traditional salad dressings. Additionally, the region experiences a continuous strong demand for specialized vinegars, such as balsamic and wine vinegars.
Vinegar is consumed more often in Europe due to the growing trend of health-conscious eating. Companies in the region are bringing new organic forms of vinegar to the market to cater to the demand of health-conscious consumers. For instance, in October 2023, Italy-based company, Carandini, introduced its handcrafted organic apple cider vinegar to World Market Stores throughout the country. Produced using organic apples, Carandini’s apple cider vinegar provides a raw and unfiltered substitute that is different from other brands found in supermarkets. Carandini’s Organic apple cider vinegar is a premium product in elegant packaging that is available at a reasonable price.
Future Market Scenario (2024 – 2031F)
1. Innovations in packaging can be observed in future, for instance, using eco-friendly packaging solutions or introducing single-serve packets for smaller consumption purposes of consumers, to offer convenience to them.
2. Rising health awareness among consumers may invite innovations from companies in the form of introduction to organic vinegars and raw vinegar varieties which are perceived as healthier by consumers.
3. Technological advancements in the form of better fermentation processes are expected to increase the global vinegar market size in the forecast period, as they may lead to production of better quality vinegar and increased efficiency, lowering the cost of production.
Report Scope
“Vinegar Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global vinegar market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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