The report is titled as ‘Beer Market: Opportunity Analysis and Future Assessment 2020-2028’. An overview of conceptual frameworks, analytical approaches of the beer market is the main objective of the report, which further consists of the market opportunity and insights of the data involved in the making of the respective market. The beer market is expected to grow at a significant rate in the near future.
The global beer market was valued at US$ 682.8 Bn by the end of 2020 and expected to reach at a value of US$ 1,034.7 Bn by 2028 with a significant CAGR of 5.3%.
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Beer Introduction
Beer is remarkably considered as the most consumed and most popular alcoholic drink all around the world, and it is also one of the primeval drinks of all times. Since the dawn of civilization, beer brewing and drinking have been a crucial part of human activities. Going back in history, the first beer was primarily created from water, grain, and instinctive fermentation owing to wild yeast present in the air, even before the invention of bread. As per the reports, Egyptians were the first to cite the brewing process around 5000 B.C.
The origin of modern beer was in the course of early middle ages, when German monks introduced hop as a flavoring and a bittering agent. Earlier before the industrial revolution, the process of brewing beer used to be on a domestic scale, but the Industrial revolution arrived, the beer production transformed into mass manufacture, allowing beer to be manufactured on a significantly larger scale.
In the present times, beer is one of the most popular alcoholic beverages that is made by fermentation and brewing of cereals, generally malted barley, as well as maize and hops used as a flavoring agent and the like for a somewhat bitter taste. Barley beer is considered to have various health benefits if it is ingested in moderate amounts. Owing to which, the global beer market is projected to witness substantial growth in the forthcoming years.
Beer Market Dynamics
The expeditiously sky-scraping demographic as well as economic growth across the world is one of the primary factors owing to which beer is gaining massive traction in the global markets, thereby expected to propel the growth of the global beer market over the forecast period.
In addition to that, there has been liberation in the market structure and reduced structural rigidities in the present times which also positively fuels the growth of the global beer market. In addition to that, the consumers are also getting aware and understanding about healthy foods and diets and willing to engage in a healthy routine, which encourages heavy sales of healthy foods and beverages, which in turn ultimately contribute to the stimulating demand of beer in the global markets. Attributing to which, the global beer market is projected to rise rapidly in the near future.
By the same token, consumers, all across the world, are also becoming aware about the health benefits beer comprises, such as beer contains a chunk of nutrients, it may lower the risk of diabetes, it may make an individual’s heart health better, bones stronger as well as boost brain power, only if consumed in a moderate amounts. Owing to which, beer is briskly gaining momentum in the global market, thus the global beer market is estimated to grow significantly in the near future.
In addition to that, the purchasing power or the disposable income of consumers around the globe is increasing swiftly, coupled with diverse buying behaviours which is likely to open new market opportunities in untapped market horizons, which is further anticipated to shoot the growth of the global beer market higher in the years to come.
Moreover, young consumers are essentially attracted and interested to spend on beer consumption, owing to emerging trends as well as diversity in flavors. All such factors trigger the demand for beer at the global level, thus expected to escalate the growth of the global beer market even higher in the coming years.
Furthermore, there has been high attention paid to the R&D activities in order to lead to new product lines in the global beer market. Such factors also assist the growth of the global beer market over the forecast period.
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Beer Market Segmentation
The global beer market is segmented on the basis of type, price category, packaging production, ingredients, distribution channel and regions. On the basis of the beer type, the beer market is segmented into Lager, Ale and Stout, Specialty Beer, and Low Alcohol Beer. On the basis of price category, the beer market is categorized into Mainstream, Discount, Premium, and Super-premium. On the basis of packaging, the market is divided into Glass, PET bottle, Metal Can, and others. On the basis of production, the market is segmented into Macro-brewery, Micro-brewery, Craft Brewery, Others. Further, the market is segmented on the basis of ingredients into Malt, Yeast, Enzymes, Hops and others. The beer market is further segmented on the basis of distribution channel into off-trade and on-trade.
The research report classifies the global beer market based on type, price category, packaging production, ingredients, distribution channel and regions.
By Type
- Lager
- Ale and Stout
- Specialty Beer
- Low Alcohol Beer
By Price Category
- Mainstream
- Discount
- Premium
- Super-premium
By Packaging
- Glass
- PET Bottle
- Metal Can
- Others
By Production
- Macro-brewery
- Micro-brewery
- Craft Brewery
- Others
By Ingredients
- Malt
- Yeast
- Enzymes
- Hops
- Others
By Distribution Channel
- Off-trade
- On-trade
By Region
- North America
- Latin America
- Africa
- Europe
- Asia Pacific
- Middle East
Beer Market Key Players
The global beer market is dominated by Anheuser-Busch InBev, Beijing Yanjing Brewery, The Boston Beer Company, Inc., Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group, among others.
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