Fatpos Global has released a report titled “Data Management Platform (DMP) Market — Analysis of Market Size, Share & Trends for 2021–2022 and Forecasts to 2032” which is anticipated to reach 8.7 billion USD by 2032. According to a study by Fatpos Global, the market is expected to portray a CAGR of 14.7% between 2022 and 2032. According to the market research study, the growing demand for data collection from different sources like CRM data, POS data, web analytics tools, Mobile apps & web, social networks, and more is expected to boost the growth of the Data Management Platform (DMP) Market.
The market research study on Data Management Platform (DMP) Market includes in-depth insights such as:
- Data Management Platform (DMP) Market in North America held the largest market share in the year 2021.
- Data Management Platform (DMP) Market is classified based on the Data Type into First Party, Second Party, and Third Party.
- Data Management Platform (DMP) Market is classified based on the Data Sources into Web Analytics Tool, Mobile Web, Mobile Apps, CRM Data, POS Data, and Social Network.
- Data Management Platform (DMP) Market is classified based on the End User into Ad Agencies, Marketers, and Publishers.
- DMPs offering improved data protection with AI and the growth of augmented analytics are expected to boost the market growth.
“Benefits offered by augmented analytics like promoting data sharing and business intelligence and better customer engagement are expected to boost the growth of the Data Management Platform (DMP) Market.”, said a lead analyst at Fatpos Global.
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Data Management Platform is a software used to gather and manage data. It helps companies to recognize audience segments, which targets particular contexts and users in online advertising operations. This platform could use artificial intelligence and big data algorithms to practice and analyze huge data sets regarding users from various sources. Advantages of DMPs comprise better insight on markets and audiences, data organization, and effectual advertisement budgeting.
Data Management Platform (DMP) Market is classified based on the Data Sources into Web Analytics Tool, Mobile Web, Mobile Apps, CRM Data, POS Data, and Social Network. The Social Network segment is anticipated to be the dominating segment in the market over the forecast period. The most popular social media platforms used by businesses to advertise their services and goods are Instagram, Facebook, and Twitter. These social media networks gather data and employ it to market products to users.
Key Players in the Market
Some of the key players operating in the Data Management Platform (DMP) Market are Google, Oracle Corporation, Salesforce, Adobe Systems Inc, Cloudera INC, NeuStar Inc., Amobee, MediaMath Inc., Lotame Solutions Inc, V12 Data, Permutive, Piano Software Inc., Exelate, Crux Digital INC, OnAudience, and Other Prominent Players.
Get Valuable Insights into Market
In the latest market study conducted by Fatpos Global thrives to present an unbiased analysis of the Data Management Platform (DMP) Market that covers the historical demand data as well as the forecast figures for the period, i.e., 2022–2032. The study includes compelling insights into growth that is witnessed in the Market. Data Management Platform (DMP) Market is classified based on the Data Type into First Party, Second Party, and Third Party. Data Management Platform (DMP) Market is classified based on the Data Sources into Web Analytics Tool, Mobile Web, Mobile Apps, CRM Data, POS Data, and Social Network. Data Management Platform (DMP) Market is classified based on the End User into Ad Agencies, Marketers, and Publishers. Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific and Middle East and Africa.
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