The India professional hair care Market is accounted for $123.42m in 2017 and is estimated to grow at a CAGR of 17.1% during 2018-2023. Professional hair shampoo and conditioning has the largest share of 52.60% in India’s professional hair care product market revenue of $64.92m in 2017 and is estimated to reach $176.15m with CAGR of 18.1% during 2018-2023. Rising western culture, increase in consumer awareness about fashion trends and celebrity style following to upsurge the hair care market. A wide range of weather conditions in the country causing hair fall and hair damage problems are increasing the potential for external hair treatment.
Market Research and Market Trends of India professional hair care market
Leading brand in India, Toni & Guy’s introduced a new Perfect Tease which is not only transparent but it also offers lightweight hold without reducing shine.
L’Oréal Paris has announced the launch of a new hair care range, Botanicals Fresh Care, a new naturals-focused launch by which it looks to expand its presence in the premium hair care segment.
Hair color shades mostly preferred by Indians are honey gold, brown and burgundy. These colors tend to stay longer on Indian hair. Balayage is becoming popular due to its result of giving the soft and natural look to the hair.
Driving innovation within the hair care sector is that of customization, both passive and active. Active customization refers to create-your own style approach gaining traction, passive hair care customization is further facilitated by high-tech advances which enables consumers to monitor their hair and scalp health in real time apps.
New innovations such as pre-shampoos, scalp masks and exfoliators. Furthermore, brands are engaging consumers passively by offering DNA customized products created in line with consumers’ individual hair profiles. This approach to passive hair care product customization is further facilitated by high-tech advances, which enables consumers to monitor their hair and scalp health in real time using apps and devices.