The latest market report published by Credence Research, Inc. “Global Matcha Market: Growth, Future Prospects, and Competitive Analysis, 2016 – 2028”. The global matcha market has witnessed steady growth in recent years and is expected to continue growing at a CAGR of 5.0% between 2023 and 2030. The market was valued at USD 2.4 Billion in 2022 and is expected to reach USD 4.8 Billion in 2030.

Matcha, a powdered form of green tea, has gained popularity worldwide for its well-known health benefits and all-natural ingredients. Consumers are actively seeking out food products that are healthier and made from natural ingredients, leading to a growing demand for matcha-based products. Matcha is rich in antioxidants and has been associated with various health benefits, including boosting metabolism, enhancing concentration, and promoting relaxation.

The production process of matcha is also unique. The tea plants are shaded from the sun for several weeks before harvesting, which increases their chlorophyll content and gives the tea a vibrant green color. The best leaves are then handpicked, steamed to stop fermentation, air-dried, de-stemmed and de-veined, and finally stone-ground into the fine, bright green powder known as matcha.

Matcha Market Key Growth Trends have been on a steady rise over the past few years. Matcha, which is finely ground powder of specially grown and processed green tea leaves, has gained significant popularity due to its numerous health benefits and unique flavor profile. As consumers become more health-conscious, they are turning towards matcha as it is known for its high antioxidants content and ability to boost metabolism. The growing demand for matcha products has opened up new opportunities for manufacturers to introduce innovative flavors and formats such as ready-to-drink beverages or snack bars with matcha-infused ingredients. Another trend that has contributed to the growth of the market is sustainability – both in terms of product sourcing and packaging.

This method of preparation results in a tea that is rich in vitamins, minerals, and antioxidants, especially the potent and beneficial catechin known as EGCG. When you drink matcha, you’re consuming these nutrients in much higher concentrations than what’s found in other teas.

The market is segmented based on various factors, including grade type, nature type, end-use type, packaging type, sales channel type, and region. Ceremonial-grade matcha is the most popular type, known for its high quality and use in traditional tea ceremonies. The conventional and organic nature types are the primary segments in the market. In terms of end-use, food processing is the most commonly used, followed by beverage processing. Stand-up pouches and direct sales are the preferred packaging types.

Asia Pacific is leading the market growth, with a significant share in 2022. The region’s growing population, rising disposable income, and increasing consumer awareness of health and wellness products are driving the demand for matcha. North America and Europe collectively account for a substantial market share, with Europe holding over 25% in 2022.

While the market offers significant growth opportunities, there are challenges to be overcome. Limited knowledge and familiarity with matcha in some areas can hinder market expansion. Educating consumers about matcha and its potential benefits will be crucial to broaden its adoption and reach.

Why to Buy This Report

• The report provides a qualitative as well as quantitative analysis of the global Matcha Market by segments, current trends, drivers, restraints, opportunities, challenges, and market dynamics with the historical period from 2016-2020, the base year- 2021, and the projection period 2022-2028.
• The report includes information on the competitive landscape, such as how the market’s top competitors operate at the global, regional, and country levels.
• In-depth analysis of the global market segmentation on the Sales Channel type and Packaging Type
• Major nations in each region with their import/export statistics
• The global Matcha Market report also includes the analysis of the market at a global, regional, and country-level along with key market trends, major players analysis, market growth strategies, and key application areas.

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