The report is titled ‘Sports Nutrition Market: Opportunity Analysis and Future Assessment 2020-2028’. An overview of conceptual frameworks, analytical approaches of the sports nutrition market is the main objective of the report, which further consists of the market opportunity and insights of the data involved in the making of the respective market. The sports nutrition market is expected to grow at a significant rate in the near future.
The sports nutrition market is expected to reach US$ 82.3 Bn by 2028 from US$ 42.3 Bn in 2020, at a CAGR of 8.7% during the forecast period of 2020 to 2028.
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Sports Nutrition Introduction
Sports nutrition is referred to as the study and practice of nutrition and diet that practically improves the performance of an athlete. The factors responsible for influencing the nutritional requirements account for the gender of an athlete, anaerobic and aerobic exercises.
It also focuses on involving nutrients, such as minerals, vitamins, supplements, and organic substances, in the diet of a person. The supplements can be categorized as energy supplements, recovery supplements, and performance-enhancing supplements.
Sports Nutrition Market Dynamics
The sports nutrition market growth is expected to expand with a nearly double-digit growth rate shortly, owing to the growing count of health clubs and fitness centers across the globe and the concerns over personal appearances. For instance, the changing lifestyle has increased the global count of health clubs and fitness centers, which are further creating health awareness and acknowledging the people with the consumption of adequate nutritional content.
The fitness centers are also selling protein-enriched products, energy drinks, and other similar products. Thin, in turn, is likely to favor the market growth in a positive direction. On the other hand, the availability of substitutes and lack of brand awareness will be responsible for hampering the market growth during the forecast period.
However, the robust demand for sports nutrition from developing countries along with the role of strategic developments by key market players will create lucrative growth opportunities, boosting the sports nutrition market shares globally. Such as, in January 2020, The Coca-Cola Company completed the acquisition of fairlife LLC from its joint venture partner Select Milk Producers.
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Sports Nutrition Market Segmentation
The global sports nutrition market is segmented on the basis of product type, end-user, distribution channel, and regions. On the basis of product type, the market is categorized into protein powder, iso drink powder, capsule/tablets, supplement powder, RTD protein drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars, and other supplements. Based on end-user, the market is fragmented into athletes, bodybuilders, recreational users, and lifestyle users. The distribution channel is divided into large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions, and online & others. Regionally, the market is fragmented into North America, Latin America, Africa, Europe, Asia Pacific, and Middle East.
By Product Type
- Protein Powder
- Iso Drink Powder
- Capsule/Tablets
- Supplement Powder
- RTD Protein Drinks
- Iso & Other Sports Drinks
- Carbohydrate Drinks
- Protein Bars
- Carbohydrate/Energy Bars
- Other Supplements
By End-User
- Athletes
- Bodybuilders
- Recreational Users
- Lifestyle Users
By Distribution Channel
- Large Retail & Mass Merchandisers
- Small Retail
- Drug & Specialty Stores
- Fitness Institutions
- Online & Others
By Region
- North America
- Latin America
- Africa
- Europe
- Asia Pacific
- Middle East
Sports Nutrition Market Key Players
The global Sports Nutrition market is dominated by The Coca-Cola Company, Abbott Nutrition Inc., PepsiCo Inc., Glanbia Plc., Reckitt Benckiser Group Plc., Yakult Honsha Co. Ltd., Post Holdings Inc., GNC Holdings, Clif Bar & Company, Otsuka Pharmaceutical Co. Ltd., Atlantic Multipower UK Limited, GlaxoSmithKline PLC, Olimp Laboratories, Ultimate Nutrition Inc., and PowerBar Europe GmbH.
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