Sa. Jul 20th, 2024

The latest market report published by Credence Research, Inc. The  demand for Vietnam Augmented Reality and Virtual Reality was valued at USD 348.5 Million in 2022 and is expected to reach USD 1922.9 Million in 2030, growing at a CAGR of 23.80% between 2023 and 2030.

Vietnam’s technology landscape is rapidly evolving, with the Augmented Reality (AR) and Virtual Reality (VR) market making significant strides in recent years. As the nation embraces digital transformation, AR and VR technologies are gaining prominence across various industries. This article explores the current state of the AR and VR market in Vietnam, highlighting its growth prospects, emerging trends, and potential impact on different sectors.

Market Growth and Potential

Vietnam’s AR and VR market have witnessed remarkable growth in recent years, driven by factors such as increased smartphone penetration, a tech-savvy population, and growing investments in the technology sector. The market is expected to continue expanding at a substantial rate, with businesses and consumers alike recognizing the potential of these immersive technologies.

Education and Training

One of the most promising sectors for AR and VR adoption in Vietnam is education and training. AR and VR solutions are being used to enhance the learning experience, offering students interactive and immersive content. Virtual labs, 3D simulations, and virtual field trips are becoming increasingly common, providing students with practical and engaging ways to acquire knowledge. Additionally, VR is being used for vocational training in industries like manufacturing and healthcare, helping to bridge the skills gap.

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Tourism and Hospitality

Vietnam’s booming tourism industry is also capitalizing on AR and VR technologies. Virtual reality tours and augmented reality apps are being developed to provide tourists with immersive and informative experiences. From exploring historical sites to previewing hotel rooms, these technologies are enhancing the overall tourist experience and helping businesses stand out in a competitive market.

Healthcare and Telemedicine

The healthcare sector is embracing AR and VR for various applications, including medical training, patient rehabilitation, and telemedicine. Virtual reality can simulate surgeries and medical procedures, allowing doctors and surgeons to practice and refine their skills. Telemedicine solutions that incorporate AR and VR are improving access to healthcare services, particularly in remote areas, by facilitating remote consultations and diagnoses.

Gaming and Entertainment

The gaming and entertainment industry in Vietnam is experiencing a surge in AR and VR content development. With a growing gaming community, developers are creating immersive gaming experiences that cater to both casual and hardcore gamers. Virtual reality arcades are popping up in major cities, offering gamers a chance to immerse themselves in virtual worlds.

Challenges and Opportunities

While the AR and VR market in Vietnam hold immense promise, it also faces challenges such as high development costs, limited content, and the need for better hardware. However, these challenges present opportunities for local businesses and startups to innovate and create cost-effective solutions tailored to the Vietnamese market.


Vietnam’s AR and VR market is on an upward trajectory, fueled by technological advancements, increased awareness, and growing demand for immersive experiences. Industries like education, tourism, healthcare, gaming, and entertainment are embracing these technologies, creating new opportunities and improving their services. As Vietnam continues its digital transformation journey, AR and VR are set to play an increasingly vital role in shaping the nation’s future. Businesses and entrepreneurs in Vietnam have the chance to leverage these trends and contribute to the growth of this exciting and dynamic market.

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List of Companies Covered:

  • Xtreme Studio
  • Hyperlink InfoSystem
  • Savvycom Software
  • Omaha Media Group LLC
  • Siclo
  • Amaris
  • InspiLab
  • Elinext
  • Wizeline
  • Ventuso LLC.

By Segmentation Type

By Technology Type:

  • Augmented Reality (AR)
  • Virtual Reality (VR)

By Hardware:

  • AR Devices
  • VR Headsets
  • Input Devices

By Software:

  • AR Software
  • VR Software

By Application:

  • Gaming and Entertainment
  • Education and Training
  • Healthcare and Medical
  • Architecture and Real Estate
  • Retail and E-Commerce
  • Marketing and Advertising
  • Manufacturing and Industrial
  • Tourism and Hospitality
  • Sports and Fitness
  • Automotive
  • Art and Design
  • Social and Communication
  • Defense and Military

By End User:

  • Consumers
  • Enterprises
  • Government and Defense
  • Healthcare Institutions
  • Education Institutions



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